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  1. 1 Kultura i Polityka

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  1. 1 Drzewiecka K.

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  1. 1 2011

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How to create an icon of pop culture? – a study based on the Internet biography of Oprah Winfrey.

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Drzewiecka K.
Kultura i Polityka
|
2011
|
issue 10
88-109
EN
By discovering the uniqueness of each literary genre, people can better mentally comprehend and appreciate what they read. The overall goal of this paper is to uncover and stress some characteristic features of creating an icon of popular culture in the virtual world of the Internet biography of Oprah Winfrey. Bearing in mind the functional aspects of language we should briefly outline the linguistic, sociological and cultural aspects implied though not plainly expressed in the online biographies of the American icon mentioned. The available sources used in this presentation are web pages found with the use of various search engines. The analysis of the collected data is based on 15 online biographies taken from websites having record popularity ratings. Watching how a biography of Oprah Winfrey is enjoying its popularity through hundreds of celebrity portals can tell us a great deal not only about how powerful the functional aspects of the language are but about how much the world’s culture is changing. Needless to say, the study also covers how the linguistic units are combined to launch the icon and create her online reality.
PL
W powyższym artykule podjęto próbę zbadania zjawiska ikony popkultury na przykładzie internetowych biografii amerykańskiej gwiazdy Oprah Winfrey. Celem artykułu jest próba odpowiedzi na pytanie: za pomocą jakich środków językowych można wykreować ikonę popkultury? Określenie miejsca biografii w strukturze tekstu oraz przedstawienie pewnej hierarchii czynników składających się na jej wzorzec ukazują charakterystyczne cechy pozwalające na stworzenie ikony popkultury. Przeanalizowane biografie ujawniają wiele językowych sposobów na jej interesujące i efektowne wykreowanie.
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