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EN
The main aim of this paper is to analyse the image and policy directions of Vladimir Putin in social media before the 2018 presidential elections that he won. The official Twitter channel in English version was traversed in this paper. The presidential campaign of Vladimir Putin on Twitter in 2018 was very gentle. The leader strategy, which was adopted, ensured his outright victory. The most commonly raised issues before the presidential elections in Russia concerned international partnerships, military issues, army and arms. Information concerning private life was not used in the pictures and in the paper. He had condoled, wished and congratulated – the widely promoted image of a charismatic leader was broken down by friendly gestures. The figure of president was exposed in pictures. The most posted pictures of the President were pictures of him surrounded by common people, workers and politicians. His attire and body language underlined a professional approach.
EN
The author has analyzed the image of the “Work of the New Millennium” Foundation in nationwide weekly magazines “Gość Niedzielny”, “Newsweek Polska”, “W Sieci” and on the websites http://gosc.pl, http://www.newsweek.pl and https://www.wsieciprawdy.pl. An attempt was made to determine to what extent the editorial line of the above-mentioned press titles and websites affects the presentation of ecclesiastical institutions. The analysis covered paper editions and websites of Polish opinion-forming weeklies, which are among the most influential and, at the same time, representing a different profile: Catholic and secular (left liberal and right-wing). The author used the method of press content analysis. Press studies confirmed the catholic profile of the “Gość Niedzielny”, while in the case of secular press titles, there was no reference to the topic of the foundation, which prompted the author to try to explain such a research result based on media studies.
EN
Research is devoted to politological analysis of the phenomenon of “political leader’s image”. In the work the author defines the essence of the concept of “political image” and its main components, functions and consides some typologies of image. The author analyzes the history of the formation of the phenomenon of the political leader image as a scientific category. The phenomenon of the image of the political leader analyzed using the theory of conversion of capital and on the example of Conversion Strategies Ukrainian political leaders in the presidential campaign in 2010 shows how the various capitals are participating in the construction of the image of politics as it is the campaign of 2010 is bright and rich in interesting and successful image.
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