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Lokalni liderzy sportu – działalność i rola w kreowaniu wizerunku miasta Biała Podlaska

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Godlewski G., Bodasińska A., Bodasiński S.

Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu

2014

vol. 47

80-88

Background. The basic tasks of physical culture associations, institutions or local government units include, among others, supporting physical culture activities. With proper funding and human factors’ involvement, they can become a significant element in creating a positive image of a town. Objective. The main objective of this study was to collect information concerning the sports image of Biała Podlaska as well as the involvement of local sports leaders in its development. Material and methods. The research covered a specially selected group of respondents – athletes, coaches, sports clubs authorities, local government representatives, and sports journalists. The study was conducted with the use of a structured interview questionnaire containing 15 questions. Results. The appraisal given to local leaders by the respondents leaves no room for illusions – a great majority of them are ineffective (60%) or partly effective (30%). Sports initiatives taken by the leaders were assessed in a similar way; 80% of the respondents perceive them as insufficient. Therefore, more than a half of the respondents are in favour of establishing a single organization with a leading position concerning sport in the town. Conclusions. The discussed issues seem to be crucial as they may contribute to bringing favourable changes in the approach of the local sports leaders to creating the image of the town.

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1 Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu

1 Bodasińska A.

1 Bodasiński S.

1 Godlewski G.

1 2014

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Lokalni liderzy sportu – działalność i rola w kreowaniu wizerunku miasta Biała Podlaska