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The Role of E-learning for Faculty Development in China

100%
Li B., L. Eddy P.
The New Educational Review
|
2014
|
vol. 35
88-100
EN
While discussion on faculty development in China has been increasing in recent years, our understanding of the strategy for the development remains limited. This study with a survey aimed to examine whether e-learning could meet faculty members’ expectations for their professional development. Our findings suggest that e-learning is identified as a preferred means of opening new opportunities to meet the needs of faculty in China where faculty development still remains traditional training and it has bright prospects. The result also highlights individual perspectives as a critical factor shaping e-learning behavior, and provides implications for the policy of faculty development.
2

What is materialism? Testing two dominant perspectives on materialism in the marketing literature

75%
Manchiraju S., Krizan Z.
Management & Marketing
|
2015
|
vol. 10
|
issue 2
89-102
EN
Materialism is defined as the importance an individual attaches to worldly possessions, which has been considered as an important construct in consumer behavior and marketing literature. There are two dominant perspectives on individual materialism in the marketing literature that focus on (1) personality traits or (2) individual personal values. However, several scholars have questioned the aforementioned materialism conceptualizations. Therefore, the present study directly compares the constructs of personality materialism and value materialism. Structural equation modeling was employed to address the following issues: (1) what are the key conceptual dimensions of materialism, (2) how much do they overlap, and (3) what is their discriminant validity in predicting outcomes linked to materialism. We suggest these two dominant perspectives on individual materialism are two distinct constructs, as they shared only 21 percent of common variance. Furthermore, we stress the multi-faceted nature of materialism, with an emphasis on future research directions related to materialism in marketing.
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