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EN
This article examines the main factors and pre-conditions which caused the emergence of technoglobalism in the 20th century. The author identified the role of the research activity of transnational corporations in making this process more intensive, and also the main attention is concentrated on national and foreign approaches to understanding of such a new phenomenon as “technoglobalism”.
EN
The purpose of this study is a philosophical analysis of the phenomenon of social responsibility and the peculiarities of the process of its transformation, which took place in the context of globalization. The objective of the study is to determine the nature of the impact of the globalization process on the transformation of the institution of responsibility. In the course of the research, systematic, formal-logical and historical methods of scientific cognition were used. A civilizational approach was also applied, in which the analysis of the object and subject of research was carried out taking into account civilizational features. As a result of the research, we came to the conclusion that globalization in its modern form is a process of modernization within the whole of humanity. Currently, in the vast majority of the most economically and technologically developed countries of the planet, there is such a negative phenomenon as negative demographic dynamics. In turn, this phenomenon is accompanied by a deep crisis of the institution of the family, and with it a massive departure from traditional norms and values. In such conditions, such an important institution and instrument regulating public relations as the institute of social responsibility inevitably undergoes a serious transformation. In the course of this process, there is a transition to the so-called modern society, the fundamental difference of which from the traditional one is that it is focused on the innovative component of culture, which in fact means the ever-increasing predominance of innovative elements over traditional ones, the secular nature of public life, development, which has a progressive, and not cyclical, the formation of democratic institutions, the mass nature of education, the dominance of the universal over the local, etc. All these innovative elements of culture, taken both separately and in combination, have a decisive influence on the entire Worldview of people, including their perception of justice and responsibility.
EN
During the last few decades political marketing has become a well-embedded part of daily activities of political actors in Poland. Furthermore, its popularity has placed it in the center of research interest of numerous social scientists. That does not, however, mean that this terrain has become finally examined, described and closed for further inspections. Quite contrary — even its allegedly “hard economic core” remains vulnerable to further speculations. In question are not only highly specialized techniques and procedures but also some very rudimental statements concerning the fundamental aims of political marketing. This paper challenges the popular hypothesis that the pressure of emerging Information and Communication Technologies (ICTs) creates some cracks on the surface of a well suited body of marketing practices. The analysis questions whether the contemporary crisis of political marketing is caused by the unfortunate plexus of accidental causes or have rather irremovable and congenital reasons, deeply rooted in its economic origins.
EN
Privacy has been one of the major democratic values since the origin of liberal democracy. The information revolution and rapid increase of accessible information resulted in the necessity of redefinition of the privacy concept. Privacy has lost its status of the guarantee of personal liberty and turned out to be the secondary value, often regarded as commodity. Various forms of privacy intrusion (watching, intercepting, reading, interpreting) are highly accepted as the cost of being the part the digital world. It implied also the emergence of the new model of personal security. We no longer need privacy to feel secure. Consumption-oriented identity within which everything is public and common seems to overshadow perception of self as autonomous – self-dependent and sometimes solitary – citizen.
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Geobiznes

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EN
The information revolution has caused that the companies operate both in the traditional and virtual space. This second dimension changes the business models of the past, and thus implies the necessity to look slightly different on the meaning of the environment and its role in shaping the competitive advantages of the company than during the industrial revolution. This article presents an original analytical proposal of a holistic approach to business, referred to as geobusiness. At the core of this concept, there are three assumptions: each economic activity is carried out in geospace, the market on which the companies compete evolves into an open market, geospace and business are strongly interdependent.
PL
Rewolucja informacyjna sprawiła, że przedsiębiorstwa działają zarówno w przestrzeni tra-dycyjnej, jak i wirtualnej. Ten drugi wymiar zmienia istniejące w przeszłości modele biznesu, a tym samym implikuje konieczność nieco odmiennego niż w czasach rewolucji przemysło-wej spojrzenia na znaczenie otoczenia i jego rolę w kształtowaniu przewag konkurencyj-nych przedsiębiorstwa. W artykule została przedstawiona autorska propozycja analityczna holistycznego spojrzenia na biznes, określona jako geobiznes. U podstaw tej koncepcji znajdują się trzy założenia: każda działalność gospodarcza prowadzona jest w geoprzestrze-ni, rynek, na którym konkurują przedsiębiorstwa, ewoluuje w kierunku rynku otwartego, pomiędzy geoprzestrzenią i biznesem istnieją silne współzależności.
PL
Celem rozważań jest przedstawienie współczesnych megatrendów ekonomicznych, społeczno-kulturowych oraz technologicznych w perspektywie zmian,które wywołują w konsumpcji. Szczególna uwaga zostanie zwrócona na proces serwicyzacji konsumpcji, home banking, globalizację, rewolucję informacyjną i wirtualizację konsumpcji oraz zmiany w systemie wartości postmodernistycznych wywierające wpływ na zachowania w obszarze konsumpcji. Egzemplifikację rozważań stanowić będą badania pod kierunkiem autorki opracowania dotyczące zachowań konsumentów pod wpływem współczesnych megatrendów zrealizowane metodą sondażu diagnostycznego z wykorzystaniem kwestionariusza ankiety wśród studentów Wrocławia dobranych kwotowo z Uniwersytetu Wrocławskiego, Politechniki Wrocławskiej, Akademii Wychowania Fizycznego w 2013 roku oraz wśród konsumentów z Dolnego Śląska w 2014 roku w różnych przedziałach wiekowych. Badania miały na celu określenie wpływu zjawisk występujących przy określonych megatrendach na zachowania konsumenckie, a także określenie stosunku konsumentów do współczesnych megatrendów jako determinant przemian społecznych. Artykuł ma charakter badawczy.
EN
An aim of considerations is to present the contemporary economic, socio-cultural and technological megatrends in the perspective of changes which they cause in consumption. A particular attention is paid to the process of consumption servicisation, homebanking, globalisation, information revolution and virtualisation of consumption as well as the changes in the system of postmodernist values affecting behaviours in the area of consumption. Exemplification of the considerations will be surveys carried out under direction of the author concerning consumers’ behaviours influenced by the contemporary megatrends, implemented by the method of diagnostic survey with the use of a questionnaire among students of Wroclaw taken by quotas from the University of Wroclaw, the Wroclaw University of Technology and the University of Physical Education in 2013 as well as among consumers from the Lower Silesia in 2014 in various age intervals. The surveys were aimed at description of the impact of phenomena taking place with the definite megatrends on consumers’ behaviours as well as description of the consumers’ attitude towards the contemporary megatrends as the determinants of social transformations. The article is of the research nature.
RU
Цель рассуждений – представить современные экономические, социально-культурные и технологические мегатренды в перспективе изменений, которые они вызывают в потреблении. Особое внимание обратили на процесс сервизации потребления, homebanking, глобализацию, информационную революцию и виртуализацию потребления, а также на изменения в системе постмодернистских ценностей, оказывающие влияние на поведение в сфере потребления. Экземплификацию рассуждений представляют исследования под руководством автора разработки, касающиеся поведения потребителей под влиянием современных мегатрендов, проведенные по методу диагностического зондажа с использованием вопросника анкеты среди студентов г. Вроцлава, подобранных сэмплированием по квотам из Вроцлавского университета, Вроцлавского политехнического университета, Академии физической культуры в 2013 г., а также среди потребителей из Нижней Силезии в 2014 г. в разных возрастных группах. Исследования преследовали собой цель определить влияние явлений, выступающих при определенных мегатрендах, на потребительское поведение, а также определить отношение потребителей к современным мегатрендам как детерминанты социальных изменений. Ста- тья имеет исследовательский характер.
EN
Recently there is a renewed academic interest in religion bringing it back on the global political agenda. Religion in the post modern global order is fast emerging as a new organizing principle in the face of multi-polarity, trans-nationality and sweeping pluralisation of peoples. Contrary to the secularist self believe, the modern has failed to take over the tradition including religion. Rather a logical opposite seems to be happening, questioning the very presumptions of the modernity project. The present paper is a narrative on this creative tension in the religious modern and post modern. The paper is crafted into four sections. First section seeks to pin down the genesis of “religious” in the search for social order and consciousness beyond the material world. Second section deals with the unfolding of enlightenment project and its manifest consequence with the birth of secularism master theory. Third section delves deep into the immediate Indian religious lived experiences under foreign rule up to the sweeping spell of globalisation. Fourth and last part of the essay makes a case for universality of a multicultural world and religious secularism.
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