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EN
In the article the problem of consideration of the laws of attention when designing multimedia educational resources is highlighted. The importance of using multimedia educational resources in the process of professional training of the future specialists of publishing and printing is determined. The specifics of educational disciplines and requirements for specialists of the modern publishing and printing industry are described.The modern publishing and printing industry is a high-tech sphere of activity, and a graduate of the university must have a number of complex competences based on integrated knowledge of special disciplines, computer science, programming. The most important professional qualities of a specialist in publishing and printing include the ability to produce quality publishing products using a wide arsenal of tools and techniques, using modern software and taking into account the specifics of the entire technological process. The best way to develop professional skills of the future activity of students is to apply modern technologies, in particular, multimedia educational resources. The use of multimedia educational resources is due to the peculiarities of the content of the disciplines that require inclusion of a considerable amount of heterogeneous information: diagrams, graphs, technical drawings, photographs, videos, animations, audiofragments and 3D objects. The article describes the role of attention, as the main factor in the successful implementation of educational activities and the conditions of conscious perception, application and memorization of learning material. In multimedia educational resources it is important to create the conditions for activation of attention. The methods of intensifying attention at designing and practical use of multimedia educational resources are determined and substantiated. The following factors are important for activating spontaneous attention: variety of presentation forms of educational material; change of the effect of the stimulus; intensity of stimulus; focusing on the novelty of the stimulus; emotionality of the content; intellectual, aesthetic and moral feelings; interest. Also important are the following points: practical activity of students; mental state of students; avoiding third-party stimuli.The article gives examples of author’s resources, where certain methods of attention activation are implemented.
XX
The aim of the article is to point out the role of ICT in communication process with stakeholders in local governments. The authors outline the ways ICT is implemented and the ways it supports local development in different areas.. It is important not only in the area stated by regulations but also, more and more often, in the areas such as PR ploys, Internet image creation, etc. It is also necessary to communicate online the initiatives of local governments to inhabitants and tourists. The authors also describe the research results, gathered in 2011–2012 as for the ICT implementation in local governments in Wielkopolska. The results show how the respondents evaluate ICT instruments in communication process effectiveness.
EN
The article presents how the formation of online creators, i.e. people engaged in the production of original content posted on social media, websites, podcasts, etc., took place. Considering the individual and social conditions of this process, a special role was assigned to the technological and media context, significantly influencing the narrators’ adolescence and creation. The concept of digital natives/digital immigrants was used as a theoretical framework. The considerations were based on six autobiographical narrative interviews with online creators representing diverse areas of interest. Their analysis proved that experiences with ICTs “do not fit” into the proposed typology; the narrators individualized strategies for learning them and their use.
PL
W artykule przedstawiono, w jaki sposób przebiegało kształtowanie się twórców internetowych, czyli osób zajmujących się wytwarzaniem autorskich treści zamieszczanych w mediach społecznościowych, na stronach internetowych itp. Rozpatrując uwarunkowania indywidualne i społeczne tego procesu, szczególną rolę przypisano kontekstowi technologiczno-medialnemu, znacząco wpływającemu na ich dorastanie oraz tworzenie. Jako ramę teoretyczną wykorzystano koncepcję sieciowych imigrantów/tubylców, a rozważania oparto na sześciu autobiograficznych wywiadach narracyjnych z twórcami internetowymi reprezentującymi zróżnicowane obszary zainteresowań. Ich analiza dowiodła, że doświadczenia z technologiami informacyjno-komunikacyjnymi „nie mieszczą się” w proponowanej typologii, gdyż narratorzy stosują zindywidualizowane strategie uczenia się ich oraz ich użytkowania.
EN
The article analyzes the peculiarities and problems of introducing e-democracy in Ukraine. It is noted that separate e-democracy tools, namely, e-reception of the mayor, possibility to submit e-appeals, holding on-line polls etc. have been introduced in many cities of Ukraine. A common e-appeal portal, “e-parliament” have been created, the system of e-petitions has been introduced. The article looks into the development of e-democracy in the context of four components: transparency, accountability, civic education and e-participation. Attention is drawn to the fact that under certain circumstances e democracy may become an imitation of democracy, a technology for manipulation. It is stated that introduction of e-participation tools alone does not guarantee their wide usage by the population, and what is most important – their usage with the aim of causing quality changes in governance. That is why a very important task is to raise the level of civic education with regard to e-democracy. This may be proved by the results of the first year after the introduction of the system of e-petitions to the central bodies of executive power and the single system of local petitions in Ukraine. Many of the submitted petitions either contradicted the norms of Ukrainian legislation or were sent to those bodies of power, which are not competent to solve the issue. The article draws attention to the problem of digital inequality, i.e. the level of Internet access among the citizens of Ukraine. According to different evaluations, form 14 to 26 million people are active Internet users in Ukraine, and from21% to 29% of those constantly visit the sites of the bodies of power and local self-governing. Even though a mass introduction of various electronic services may be observed, it is also necessary to increase the popularity and the level of trust to electronic systems of the society in general as it is one of the least computerized ones in Europe. According to Google data, a bit more than 60% of Ukrainians are Internet-users. The authors insist that for effective e-democracy functioning, it is necessary to strengthen the infrastructural component. The existence of the material and technical base is the necessary condition for the development e-literacy among the population, which, in its turn, will lead to their active participation in e-democracy processes. It is obvious that the citizens of Ukraine cannot effectively use the existing and potential possibilities in the sphere of e-governance unless they have the sufficient competence level and have the access to the information-communication technologies. The article analyzes the situation in which the paradox of creating a “false democracy” arouses, meaning the situation when specialists make an effort to form e-democracy tools and the target group does not know about them, people do not have the necessary competence level for using these resources, there is no interest in using the concrete instruments. So it becomes understandable that attention should be focused on using effective practices of e-democracy functioning, on raising citizen competence and on encouraging them to actively participate in state building through e-democracy, e-participation etc. It has been determined that in case of uniting the efforts of IT-specialists, public activists and representatives of the authorities and business, a complex evaluation of the needs of modern society and effective mechanisms of e-democracy introduction will be received. Internet-technologies have unbelievable possibilities, and searching for like-minded people online and attracting people to common activity (“crowdsourcing”) may become one of effective mechanisms of introduction of e-democracy instruments. One of the best examples of its usage in Ukraine was the so-called “e-Maydan”. A conclusion has been made that the existence of considerable restrictions in Internet access (electronic inequality), low level of interest in e-communication the public bodies of power among Internet-users, lack of competence in e-governance and e-democracy, low level of interest among the citizens to e-communication in general; absence of Internet-platforms for mass deliberation and selection of acute sociopolitical issues etc. are all among the problems of implementation of e-democracy. Transparency, decrease of bureaucracy levels, increasing the efficiency of state institutions etc. should be the results of e-democracy introduction.
EN
Development of information-communication technologies determines new educational tasks a religion teacher faces. They are connected, among others, with using the computer and the Internet in the process of teaching religion. Along with these tasks the range is widened of social demands from religion teachers who, apart from the knowledge of the subject they teach, from the knowledge of methodology of teaching, and the testimony of faith, should be competent as far as using the information-communication technologies available to their students, is concerned. These technologies include the information in social networking services. With reference to this issue, in the article first the terms are defined: „educational web portal” and „social networking service”. Next, the most important web portals, which can be used by a religion teacher, are characterized. In this context the role is shown of educational portals and social networking services that should be used by religion teachers both when preparing and when conducting classes, as well as in their work on improving their workshop (mainly in the process of self-education). Also, the reader’s attention is drawn to a creative use of modern information-communication technologies, and to the resulting educational challenges.
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