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The article reviews the legal approach and the existing legislative framework and the actual practices of farm animal cloning regulation within and outside the European Union. It aims to evaluate the possible results proposed in two schemes of Directive no 892 and 893 in the scope of food safety, human health, and as well as animal welfare. The comparative analysis is based on the regulatory frameworks adopted in US. No binding legal instrument on animal cloning has been introduced in the EU. The proposed directives feature a certain amount of uncertainty and possible gaps, such as cloning food traceability.
EN
Distributors operating in the distribution channel and performing the same activities do not always do it in the same way. For a manufacturer relationships with some distributors will always be more beneficial than with others. It may become clear that the distributor who sells the largest volumes of goods, in fact, does not bring much profit to the producer, whereas a small trading company may have a significant potential. Therefore, it is necessary to analyze and optimize each aspect of cooperation with distributors. The analysis and optimization should be performed bearing in mind both the manufacturer and the consumer. The paper presents an evaluation of the system of distributors during the commercialization of innovative production. The evaluation is conducted on the example of companies from the chemical industry and is based on the improved criteria. For each assessment criterion, the appropriate scale and formula for calculating the integral estimate are determined. The proposed approach deepens the existing theoretical and practical approaches in marketing distribution policy.
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