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The concept of self-love and self-care profiles on Instagram

100%
Sobiech M., Witkowska A.
Com.press
|
2021
|
vol. 4
|
issue 2
108-123
PL
Niniejszy artykuł poświęcony jest analizie sposobów komunikowania się profili typu selflove i selfcare w serwisie Instagram. Wzrost popularności platformy Instagram oraz pogarszający się stan zdrowia psychicznego w społeczeństwie przyniosły skutek w postaci stałego wzrostu liczby tego rodzaju kont. Autorzy niniejszego artykułu wykorzystali metody jakościowe do analizy zawartości profili selflove i selfcare oraz do określenia próby badawczej. Artykuł składa się z części teoretycznej i analitycznej. Zawiera rys historyczny badanych koncepcji. Badanie wskazanych zagadnień pozwoliło na uzyskanie perspektywy na sposoby komunikacji autorów wybranych profili selflove i selfcare w serwisie Instagram. Ponadto badania pokazują, w jaki sposób odbiorcy reagowali na dane treści.
EN
The Communication Strategy of Instagram Self-Love and Self-Care Accounts The paper aims at analyzing the communication strategies used by the creators of self-love and self-care accounts on Instagram. The number of such accounts increased recently, the reasons for which include Instagramâs rising popularity and deterioration of mental health throughout society. The paper consists of theoretical and analytical sections - it includes a historical overview of the concepts studied as well as a qualitative analysis of the content of several self-love and self-care Instagram accounts. The results offer an insight into the communication strategies of the creators of selected Instagram accounts concerning self-love and self-care as well as show how receivers react to such content.
2

Virtual Voices for Sustainable Values: Exploring Content Themes and Advocacy Strategies in the Sustainability Promotion of Virtual Influencers

85%
Duong H. L., Tran M. T.
Communication Today
|
2024
|
vol. 15
|
issue 1
116-137
EN
As the concept of sustainability has gained significant attention in recent years as a critical response to escalating environmental challenges and societal shifts, the influence of virtual influencers in promoting sustainability has become a focal point of inquiry. The purpose of this research is to explore the prevalent content themes utilised by virtual influencers to promote sustainability and examine the communication and advocacy strategies they employed in conveying messages related to social and environmental causes. With a qualitative approach and content analysis methodology, the study selects four virtual influencers known for advocating sustainability and analyses a dataset of 137 Instagram posts spanning two years (2022, 2023). Findings indicate that virtual influencers actively engage in advocating for wildlife and nature conservation as the most popular theme, with two distinct communication strategies identified: raising awareness by problematising threats to wildlife and showcasing the beauty of nature and conservation efforts. Additionally, the research uncovers specific tactics employed by virtual influencers, including storytelling, visual content, interactive questions, and inspiring statements, to effectively communicate and advocate for sustainability. This research contributes valuable insights to the dynamic landscape of virtual influencers’ sustainability promotion efforts on social media.
3
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Česká instapoezie: několik poznámek k její kontextualizaci

57%
Piorecký K.
Česká literatura (Czech Literature)
|
2021
|
vol. 69
|
issue 4
477-507
EN
The aim of this study is to set out a relevant contextual framework for interpreting poetry published on (Czech) Instagram. The author looks at the material under study from a number of perspectives, including generational, economic and especially media perspectives, ultimately finding adequate contextualization outside the framework of literary discourse and actually within the aesthetics and communication practice of Instagram, while drawing key methodological inspiration from the reflections of new media theorist Lev Manovich. In conclusion, Instapoetry is characterized as a paraliterary phenomenon situated on the margins of the literary system, combining elements of literary and Instagram aesthetics and guided by hybrid economics principles.
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