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EN
Article Instant success – the identity celebrty and celebutante characteristic phenomenon is an attempt to quick success of media, which as celebrity and celebutante are the product. World media is not enough that distorts reality, creating new quality and seeks to take control over the creation of the trends that will be imitated. Contemporary culture is the essence of the theory of instant acceleration. Once success won years, now it has to be fast and spectacular. All items should be at the highest level of living. They hope the excitement and satisfaction of curiosity , once implemented through a keyhole or a glass against the wall. Today, the media have taken over this role perfectly showing the viewer to a world that has so far been elusive. The result of such activities is the creation of a new type of well-known public gures – celebrity. This is a person famous for being famous. This article is an attempt to de ne the characteristics of the phenomenon of celebrity and distinction. Its derivative is celebutante – coming home from a famous young woman who was interested in their lifestyle media and audience. Yes celebutante as celebrities are famous for being famous as long as possible trying to be popular selling. The essence of this phenomenon is the selling of the media elements of his private life – images of important events, interviews concerning the private sphere or frequenting the red carpet. It is also lending his name to promote different products or services. However, both celebrities and celebutantki are an extremely important part of contemporary reality and also they have a huge impact on the life of an ordinary man – a participant of the media.
PL
The paper is devoted to analysing various aspects of contemporary plagiarism at the higher educational level. In the first part the short history of plagiarism is included as well as classifications of this term. Next, the different ways and forms of plagiarism are considered against the background of motives of the people which are involved in this kind of dishonesty. In the last part of paper the plagiarism is analysed as a part of contemporary culture with its obsession of educational success and instant gratification.
PL
Globalisation and new media have completely changed the living environment of modern humanity. Technologies have entered almost all spheres of human existence. Education also could not (should not) remain unchanged. The presence of electronic media in the educational process forces a thinking pedagogue to ask questions, including the following: Who are the digital natives and the digital immigrants? Is the contemporary school on the verge of a chance that it has not had so far? Is this an opportunity to enrich and develop human cognitive function, using the available technical means, by deliberately influencing the course of a number of human life processes, including our development?
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