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Turyzm
|
2017
|
vol. 27
|
issue 1
23-29
EN
Many agrotourist farms use the potential of websites to distinguish their offer from others to attract as many guests as possible. However, maintaining a website is connected with a range of costs, e.g. registering the domain and the hosting package. Searching for cost savings, the owners of agrotourist farms often face the dilemma of choosing between a payable website and its free equivalent. The aim of this article is to analyse internet addresses as regards their type and potential, both informative and marketing. The surveys were carried out on a set of 1,121 websites. The analysis included domain names (main names) as well as domain extensions, paying special attention to type and indicating sub-domains at the same time. Division into payable and free was looked for as well. In conclusion, it is shown that the owners of agrotourist farms mostly use national domains, choosing addresses in functional, regional or European domains less frequently. Moreover, they relatively rarely use addresses created on free services. In their place, they choose free sub-domains often created in the domain of the provider hosting a regional (informative) portal or another.
EN
The aim of this article is to present considerations about the business name as a personal right. This issue is the subject of doctrinal disputes, however, the author approves the thesis that the business name is a personal right and it is entitled to commercial law companies. Subsequently, the article focuses on the issue of violating the right to the business name on the Internet. Nowadays, universal access to the Internet network is conductive to the registration of Internet domains violating the rights or interests of other entities. The above problem as occurring more often and threatening entrepreneurs requires in-depth analysis and discussion.
PL
Celem artykułu jest prezentacja rozważań na temat firmy jako dobra osobistego. Powyższe zagadnienie jest przedmiotem wielu doktrynalnych sporów, jednak autorka aprobuje stanowisko, że firma jest dobrem osobistym i przysługuje spółkom prawa handlowego. W dalszej kolejności artykuł koncentruje się na problematyce naruszenia prawa do firmy w Internecie. Współcześnie powszechny dostęp do sieci internetowej sprzyja rejestracji domen internetowych naruszających prawa lub interesy innych podmiotów. Powyższy problem jako występujący coraz częściej oraz zagrażający przedsiębiorcom wymaga pogłębionej analizy i dyskusji.
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