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EN
Purpose: The main purpose of this paper is to present the phenomenon of interorganizational collaboration from the strategic perspective, as a complex phenomenon, infl uenced by environmental factors, such as institutions – both formal and informal. Additional aims of the paper are: to present a model including all signifi cant elements and identifying important research gaps. Methodology: The paper presents the results of literature analyses as well as the fi ndings of the latest research studies in the fi eld of interorganizational collaboration, taking into account the environment of the organization. Conclusions: The external environment of the organization, in particular socio-cultural factors, has a significant impact on the formation, development, evolution and management of interorganizational collaboration. There are still many research gaps in this fi eld, and some of them have been presented in this paper. Research limitations: This paper is a theoretical and conceptual study. It forms an introduction to further empirical research. Originality: The paper presents the phenomenon of interorganizational collaboration in a broader context, taking into account the external environment as an element infl uencing such collaboration. Most of the works in this fi eld focus on organizations managing or coping with the environment. This paper presents a different approach. It indicates the external factors that infl uence interorganizational collaboration from a strategic perspective, and subsequently presents them in the form of a model.
EN
The aim of the article is to provide answers to two research questions. Firstly, what in business practice is needed to convert a contact into beneficial relationship. And secondly, whether numerous personal contacts, the so-called “connections” are sufficient to achieve sustained success in creating business relationships. The authors responded the questions by using the results of research conducted among 419 companies. As a result they proposed a scheme of the development process from contact to a beneficial relationship.
PL
Artykuł ma na celu uzyskanie odpowiedzi na dwa pytania badawcze. Po pierwsze, co w praktyce prowadzenia biznesu jest potrzebne do przekształcenia kontaktu w przynoszącą korzyść relację? I po drugie, czy liczne kontakty osobiste, czyli tak zwane „znajomości” są wystarczające do osiągnięcia trwałego sukcesu w budowaniu relacji biznesowych? Autorzy udzielili odpowiedzi na pytania korzystając z wyników badań przeprowadzonych wśród 419 przedsiębiorstw. W efekcie zaproponowali także schemat procesu rozwoju od kontaktu do korzystnej relacji.
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