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Emotionale Wirkung(en) von Medienframes

100%

Dargiewicz A.

Linguistische Treffen in Wrocław

2021

issue 19

37-52

The article is devoted to the phenomenon of framing. The aim of the analysis was to show that numerous frames of interpretation which are conveyed by the ubiquitous media and establish themselves in public opinion reach the recipients and have a certain effect on them. With the help of established frames, the journalists can process and merge information without investing a lot of time and effort in a comprehensive analysis of the topic (cf. Matthes 2009: 120), because “[n]ot facts, but frames are the basis of our everyday life social, economic and political decisions” (Wehling 2016: 45). Thus, it seems necessary to investigate how media makers’ framed messages influence the recipients. Based on the corpus evidence obtained through online research, it was possible to establish that the most conspicuous frames arise when dealing with contemporary problems that society has to face. The most popular frames address, among other things, taxes, social benefits, terrorism, refugee, policy and environment issues. The media frames ensure that certain emotions and attitudes towards the given situation are evoked in the recipient. In order for the frames to reach the recipient’s consciousness and evoke emotions, the facts to which they point must be expressed verbally, i.e. put into appropriate words. The analysis carried out shows that a well-thought-out linguistic packaging – for example framed complex words such as Menschenschwarm, gigantische Migrationswelle, Schutzsuchende, Steuerhölle, Steuerparadies – can shape the recipients’ perception of reality. Compounds – which are often metaphorically charged – are particularly suitable as framed terms because they are rich in content and attract the recipients’ attention. These frame compounds can, in very particular ways, activate desired – positive or negative – ideas in the recipients and control their expectations. Based on the results of the analysis, it can be concluded that frames to some extent assess and interpret social and political conditions from a specific perspective and often have a direct influence on the recipient’s emotions as well as their actions.

Frames und ihre Wirkung. Eine Analyse am Beispiel des Migrationsdiskurses

45%

Dargiewicz A.

Prace Językoznawcze

2020

issue XXII/1

5–26

Celem niniejszego artykułu nie jest omówienie poszczególnych teorii dotyczących badań nad framingiem, lecz analiza fenomenu framingu z perspektywy lingwistycznej. Rama interpretacyjna jest interesująca jako fenomen językowy, który jest rezultatem działania językowego oraz ze względu na to, jaki wpływ ma lub ewentualnie może mieć właśnie poprzez swoją specyficzną formę językową na adresata danego działania językowego. W centrum zainteresowania badania empirycznego leżącego u podstawy niniejszego artykułu podejmującego temat dyskursu dotyczącego problemu migracji znajduje się rama interpretacyjna oraz pytania, za pomocą jakich środków leksykalnych jest realizowana i jakie reakcje to celowe używanie słów może wywołać u odbiorców. Teoretyczne rozważania uzasadnione są opisem wyników przeprowadzonej analizy korpusu badawczego będącego podstawą do napisania niniejszego artykułu.

The aim of the present article is, rather than discussing individual theories of framing, an analysis of the phenomenon from the point of view of linguistics. Interpretative frame is interesting as a linguistic phenomenon resulting from linguistic activity and also because of the influence it has or can have on the addressee of the given linguistic activity, precisely due to its specific linguistic form. The empirical research on which this article is based (and which is connected with the discourse on migration-related problems) focuses on the interpretative frame, the lexical means employed to establish the frame, and the reactions that deliberate wording can evoke among the receivers. The theoretical reflections are justified by the description of the results of analysing the relevant research corpus.

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1 Linguistische Treffen in Wrocław

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Emotionale Wirkung(en) von Medienframes

Frames und ihre Wirkung. Eine Analyse am Beispiel des Migrationsdiskurses