The purpose of this article is to study (based on the feature articles by Agata Passent) the ways of showing “myself” in a feature article in the context of creative character of communication efforts by journalists. The material has been excerpted from feature articles by Agata Passent published in “City Magazine” between 1998-2002 which appeared in a book titled “Miastówka”. In my dissertation about language structure of feature “myself” I decided to use two terms: language autocreation and language autopresentation which, in my opinion, influence the modal frame of a feature article, regarded as some “myself” talking to some “yourself” in some purpose. Those terms allowed to build an illustration of feature subject in form of certain image of “myself” as well as to point out on formal level the means of expressing of feature “myself”.
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