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The paper deals with the development of specialized terminology in the field of cultural and creative industries. The first part, based on the Theory of Language Management and Critical Discourse Analysis, surveys how speakers in the field reflect the terminology and problems imposed by its use. The analysis focuses on a particular controversy in the nature of cultural and creative industries and its implementation in the Czech Republic (Gajdoš, 2010; Cikánek, 2011; Gajdoš, 2011). The second part scrutinizes the key collocation term kulturní a kreativní průmysly and its terminological variants. It investigates how the lexical components of the terms are used in Czech, what their common collocations are and what connotations they induce. The study shows how these properties affect the overall process of terminologization.
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EN
The paper addresses the variability of Czech phrasemes, i.e. semantically non-compositional multiword units, in current use represented by corpora, the variability being the result of linguistic creativity on the part of text authors. It also asks what, in fact, identifies a phraseme. A basic, original phraseme has a certain meaning that cannot be inferred from the meaning of its components, and if it is modified, made more topical and up-to-date, either the original meaning is entirely or partially preserved, or the modified phraseme acquires a totally new meaning. Some phrasemes allow for multiple modifications, while others are more rigid. The article examines different types of lexical/syntactic/morphological/semantic alteration of basic phrasemes. In addition to lexical variations, the focus is mainly on syntactic and morphological changes, and on the question as to whether the chosen syntactic means of expressing semantic shifts have an impact on the potential for a creative treatment of the phraseme. In order to identify the variants of a phraseme with the phraseme itself, we introduce the term phraseme nucleus and outline a partial solution to the phraseme variability problem — designing a lexical database of multiword units (including phrasemes) containing entries sufficiently flexible to at least partially capture the variability of phrasemes.
EN
The paper presents a classification of the types of morphological ambiguity and the types of homophony and homography in contemporary Czech occurring in the material of the SYN and SYN2013PUB corpora of the Czech National Corpus. The classification of homonymy and homography constitutes a data base for the rule-based automatic morphological disambiguation of written Czech performed in the Institute of Theoretical and Computational Linguistics at the Faculty of Arts, Charles University. As for homophony, the types presented in the paper and mainly the sets of word forms associated with these types, can be used for the disambiguation of spoken texts.
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