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EN
The article aims to present the results of the analysis of journalistic photography dedicated to Smolensk air crash. The article contains the analysis of images from different segments of the Polish press: newspapers, opinion weeklies, magazines, the press addressed mainly to women, tabloids. Journalistic photography can be divided into informational and persuasive. The results of the analysis are based on the order dictated by the dichotomous classification. As for the photo information in the press, the author (who is ”invisible” and neutral) presents a picture of the world without distortions, embellishments and deformation. Paradoxically, the Polish press has published relatively little ”transparent” journalistic photography, for which the crash in Smolensk was the theme. It occured that these photographs were read contrary to the intentions of the authors, because the accompanying texts had changed the direction of interpretation. In case of persuasive images, the authors present their own point of view on the phenomena, and thus suggest the interpretation to the recipient. Because of the accelerated presidential elections photo journalism has become a tool of ideological struggle, and even a political struggle. This is demonstrated by the extraordinary popularity of photomontage – the journalistic genre, which has significant potential for propaganda. The involvement of the media in current political struggle draws attention to the phenomenon of political (nekro)marketing. This term means using the death of someone in political struggle. Before April 10 Lech Kaczynski was unpopular politician. After the catastrophe, the president’s image was re-profiled. The image of Jaroslaw Kaczynski – the president's brother, as a candidate in presidential elections has been warmed in the result of these actions. How is it possible that the public image of Jaroslaw became warmer? The articles in the press were illustrated with photographs of the late President in the company of his wife – a person who was, without exception, liked and respected. Furthermore, after a period of national mourning, Jaroslaw Kaczynski was often photographed surrounded by family of the deceased brother.
PL
Fotografi a prasowa jest gatunkiem dziennikarskim, który powinien posiadać cechy przypisywane informacyjnym i publicystycznym przekazom dziennikarskim. Podobnie jak inne gatunki, tak i fotografi a ewoluuje zgodnie z nurtem zmian mediów oraz potrzeb odbiorców. Niniejszy artykuł jest próbą odpowiedzi na pytanie, czy podczas dokonującej się transformacji mediów fotografi a prasowa nie utraciła swojej podstawowej funkcji informacyjnej. Odpowiedź opiera się na obserwacji stu wydań „Gazety Wyborczej” z dwudziestu pięciu lat istnienia tego tytułu. Analizie podlegała jedynie pierwsza strona i publikowane na niej zdjęcia.
EN
Press photography is a journalistic genre that should have features of information and opinion journalism messages. Similarly to other genres, also photography evolves according to current media changes and user needs. The article is an attempt at answering the question if press photography has not lost its basic information function during the ongoing media transformation. The answer is based on the observation of one hundred editions of the daily “Gazeta Wyborcza” from the twenty-fi ve years of its existence. Only the title page and the photograph published there were analyzed.
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