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Udział kobiet w mediach a problematyka stereotypów płci

100%

BALCZYŃSKA-KOSMAN A.

Przegląd Politologiczny

2011

issue 2

113-120

The role women play in the media can be analyzed in terms of their activity – women as creators of messages, or passivity – women as the recipients of mass messages. The latter aspect causes most controversy and frequently leads to the creation of sexual stereotypes. The range of male and female images in the mass media is highly diversified and not necessarily objective. While women tend to be increasingly present in the media, and the number of programs they prepare increases, men continue to prevail in the media sector. They hold a definite majority of managerial posts and more frequently act as experts and commentators on social and political events. The Communication of the European Commission for 2006–2010 stresses the role of the media and information campaigns in the elimination of sexual stereo- types. In 2010, the Commission adopted a new five-year strategy to facilitate better use of female potential. It should be the superior objective of a policy of gender equality in the media to broadcast balanced messages free from stereotypes. It is also significant to ensure women a greater participation in decision-making with respect to the mass media, increasing their opportunities to utilize the media to voice their opinions and facilitating women’s professional promotion in media institutions. These objectives were already embraced in the National Program in Aid of Women’s Rights that was implemented in Poland from 2003 through 2005. In 2010, the Helsinki Foundation for Human Rights and the „Feminoteka” Foundation stressed the issue of women’s discrimination in the Polish mass media. Monitoring of programs demonstrated that the principle of gender equality was not observed. The so-called female press is a significant element of the media market. The issues discussed in this sector usually concentrate on stereotypical female roles in society. Recently, however, a clear diversification of topics handled by the press can be noted and the efforts some periodicals are making in order to break gender stereotypes. Such attempts have been made by two new periodicals addressed mainly at women: „Bluszcz” and „Zadra”. An analysis of the content of „Bluszcz” did not evidence the abandonment of the traditional image of women though. A perusal of „Zadra” led to completely different conclusions. This is a feminist periodical that mainly discusses the issues of the social and political activity of women. The paper also emphasizes the increasing participation of women in the internet and in the social media.

Ośrodek Badań Historii Kobiet Instytutu Studiów Kobiecych. Dokonania, plany naukowe, perspektywy badawcze

59%

Miodowski A.

Czasopismo Naukowe Instytutu Studiów Kobiecych

2022

issue 1(12)

193-210

The summary of the achievements of the Women’s History Research Center in 2019–2021 as part of the “DIALOG” grant program is positive. This is an incentive for the research team associated with the Center to continue cooperation in the following years. A new field of joint activity under the ministerial program “SOCIAL RESPONSIBILITY OF SCIENCE” could become in the years 2022–2023 press studies (more broadly media studies) focused on media addressed to women and their public perception. Attention should be given to the publications appearing in the 19th–20th-century traditional press as well as on the 20th–21st-century audiovisual media, both classic and digital. When examining their social perception, one should not forget about the use of spoken accounts that fit into the oral history research area, about egodocuments and intimism so important in biography, as well as about traditional and digital press photography.

Podsumowanie dokonań Ośrodka Badań Historii Kobiet w latach 2019–2021 w ramach programu grantowego „DIALOG” wypada pozytywnie. Stanowi to dla zespołu naukowego związanego z Ośrodkiem zachętę do kontynuowania współpracy w latach następnych. Nowym polem wspólnej aktywności w ramach ministerialnego programu „SPOŁECZNA ODPOWIEDZIALNOŚĆ NAUKI” mogłyby się stać w latach 2022–2023 badania prasoznawcze (szerzej medioznawcze) ukierunkowane na media adresowane do kobiet i ich społeczny odbiór. Uwagę w równym stopniu należałoby skupić na publikacjach ukazujących się na łamach XIX‒XX-wiecznej prasy tradycyjnej, jak też XX–XXI-wiecznych przekazach z mediów audiowizualnych, zarówno tych klasycznych, jak też cyfrowych. Badając ich społeczny odbiór, nie powinno się zapominać o wykorzystaniu relacji mówionych wpisujących się w przestrzeń badawczą oral history, o egodokumentach i intymistyce tak ważnych w biografistyce, a także o tradycyjnej i cyfrowej fotografii prasowej.

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1 Czasopismo Naukowe Instytutu Studiów Kobiecych

1 Przegląd Politologiczny

1 BALCZYŃSKA-KOSMAN A.

1 Miodowski A.

1 2022

1 2011

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Udział kobiet w mediach a problematyka stereotypów płci

Ośrodek Badań Historii Kobiet Instytutu Studiów Kobiecych. Dokonania, plany naukowe, perspektywy badawcze