This paper outlines the basics of the Prague School concept of language cultivation and main features of how it has been put into practice in the Czech Republic, and compares this approach with current language planning in Sweden. The paper aims at (1) placing the Prague School concept of language cultivation within the framework of international sociolinguistics, (2) pointing out that this concept contributes only partially to solving the language problems of contemporary societies, (3) outlining the possibilities of language cultivation in the post-modern era, while paying attention to language standardization, de-standardization and management. The author argues that the access of the Czech Republic to the EU will change the language situation of the country including the focus of and attitudes toward language planning.
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