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EN
The subject of this paper provides analysis of the content and usefulness of the websites (Web Usability) of candidates standing for presidential election 2010 in context of political culture of Internet users. Official presidential campaign websites performed an important role in providing the information about candidates and creating their images. The websites constituted also the central point of the election campaign in the Internet. Transfer of the election campaign to the Internet shows the changes in the political culture of the political elites – interactivity between the candidate and the voter. The first part of the article is an overview of issues related to political marketing on the Internet. Many elements of the Internet marketing has been used in the election campaign websites. The next section compares the content of websites of seven major presidential candidates. Web Usability Tests for all sites were also carried out in this part. Next part focuses on the analysis of information layer of two candidates representing the left and right wing of the political scene in Poland. Comparative studies were designed to attempt to create the models of the presentation of political information for persons applying the highest position in the state. The last part of the article is a diagnosis of the discourse and transfer of information on the candidates’ web pages during the presidential campaign. The article was closed with short predictions concerning the future manner of using websites by persons standing for direct elections.
EN
This paper analyzes some aspects of political culture in Internet and traditional mass media. Messages from politicians, journalists and internet users were analyzed as well as internet portals and main TV news programmes. This analysis is based on the subjective level and language level (terms used and emotional level). The conclusions show main tendencies and differences in communications between different tools of media usage.
EN
This paper contains considerations over political culture of citizen journalism services’ users in the 2010 Presidential Campaign. In the first part article explains the phenomenon of independent journalism as the answer to, on the one hand society needs, on the other on technical feasibility and development of WEB 2.0 in Poland. Qualitative and quantitative analyses of citizen journalism websites’ contents were also performed. The article is summarized by a reflection on the independence of citizen journalism in Poland and its role for political culture of Internet users.
EN
This paper contains considerations over political culture in the 2010 presidential campaign in social networking sites in Poland – the local one Nasza Klasa and global one, Facebook.com. The objects of analysis were profiles and fan pages of candidates on Nasza Klasa and Facebook where the discussions on politics were being held. The first part of paper focuses on the issue of the influence of demographic and psychographic characteristics of the websites on political culture. In the next part attention was given to the language of the discourse. The last part of the article focuses on content-related dimension of discussion in Nasza Klasa and Facebook. Carried out analysis encompasses both quantitative and qualitative aspects in accordance with established standard of Internet inquiery. The article ends with considerations about role of social networking sites in democratic discourse and building the public sphere.
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EN
An important objective of the research series was to describe the political culture of Internet users in Poland. It is important to determine whether and to what extent the attitudes to politics and ideological orientations of Internet users differ from the general political culture of Polish society. Implementation of such cognitive purposes became possible due to conducting two researches in June 2010. The first research was carried out on-line using quantitative method. In order to clarify views and to deepen knowledge about the political culture of Internet users a series of focus group interviews was carried out among persons who differed in terms of intensity of Internet use. On the basis of test results it can be concluded that the political culture of Internet users does not fundamentally differ from political orientations of the Poles in general.
EN
Analysis of Internet violence phenomenon in quantitative grasp of a problem is the main aim of this paper. Analysis is based on data gathered in Computer Assisted Web Interviews (CAWI) research entitled Polish Political Culture in the Internet carried out on Internet users. Proper measurement of Internet violence needed special tool aggregating diverse data – an index. Index construction is described in the first part of the paper and is the indispensable condition to measure two important dimensions of Internet violence phenomenon: axionormative and behavioral. Axionormative dimension measures intensity of Internet violence acceptance among Internet users and inclination to undertaking actions bound with violence. Introducing this dimension served to verify of hypothesis on positive correlation between intensity of Internet using and violent Internet activity acceptation and disposition among Internet users. Behavioral dimension acts as measure of performing and experiencing violence by individual Internet users. Behavioral dimension allows to introduce typology of Internet users distinguished on the ground of violence attitudes. Following types of Internet users is marked out: gladiators (performing and experiencing of violence), terrorists (only using violence but not suffer from it), spectators (both not perform and not experience of violence) and victims (only suffer from it). Analysis pointed out that the main characteristics of Internet political culture is wide acceptance and willingness to undertaking verbal violence of low intensity. Simultaneously Internet users condemned violence of higher intensity. Essential to sketch Internet political culture is its symmetrical character – the same persons use verbal violence and equally experience it in consequence. The problem whether the style of behavior in Internet discourse is eufunctional or dysfunctional for democracy remains unsloved.
EN
This paper contains considerations over polish Usenet political culture in the 2010 presidential campaign. Discussion group pl.soc.polityka became the object of analysis. The first part of paper focuses on the scope and forms of influence exerted by technical environment of Usenet groups on functioning of society – dynamics, quantity and quality of social interactions. In the next part attention was given to the most important dimension of Internet political culture – language. Reconstruction of the lingual aspects of perception of reality and study of norms and values prevailing in discussion group was carried out in this part. Selected aspects of sociolect (social dialect) were also analyzed. The last part of the article focuses on content-related dimension of discussion in pl.soc.polityka discussion group. Carried out analysis encompasses both quantitative and qualitative aspects in accordance with established standard of Internet inquiery. The article ends with considerations about role of Usenet discussion groups in democratic discourse.
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