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EN
Research background: Because of enabling a greater amount of money circulation and addressing the needs of individuals in specific regions, local and digital currencies have become more important for local economic and sustainable development, especially in last decade. However, their awareness by potential users have become one of major constraints to their extensive usage. In this regard, discount have been used to increase the awareness of individuals.  Purpose of the article: As discount is used as an effective promotional tool. This study pays regard to this indicator and aims to investigate whether the  discount rate is positively associated with local and digital currency awareness of potential users. Moreover, this research also includes job positions and age of the respondents into the analyses due to potential existence of differences in the awareness of people regarding their characteristics. Methods: The research employs a questionnaire survey and acquires data from 407 workers of a local business in Cieszyn Silesia region of the Czech Republic. The researchers run Binary Logistic Regression analyses in IBM SPSS Software to examine the relationship between these specified variables. Findings & Value added: The research substantiates the fact that potential users who demand more discount rates are more likely to be aware of local and digital currencies. Moreover, potential users who work in lower job positions and demand more discounts are more acquainted with these currencies. Although the existence of a relationship between age and local currency awareness is not proved, older people who demand discounts with higher percentages are more informed about digital currencies than younger individuals. Higher elasticity in discount demand, mutual interactions and relations, such as social media and internet usage of potential users, might be the reasons of these results. This study makes significant contributions to the literature by confirming the significance of individuals' ages and occupational statuses in the awareness of local and digital currencies and the positive relationship between their discount propensity and awareness.
EN
Theoretical background: The issue of the functioning of local currencies is very rarely discussed in Polish literature, there are no comprehensive studies on this subject. Currently, there are several thousand local currencies in the world, the issue of which is aimed at stimulating the local economy. In Poland, there are also attempts to introduce local currencies into circulation. Therefore, it is important to examine the attitude of citizens to such a currency.Purpose of the article: Determining the level of knowledge of issues related to the functioning of local currencies among representatives of the young generation of Poles and examining their attitudes regarding the introduction of such currency to the market.Research methods: The analysis of the level of knowledge and acceptance of local currencies among the representatives of the young generation of Poles was based on own research and a review of the literature on the subject. The data used in the analysis was obtained from a survey conducted on a group of 784 respondents aged 18–25, carried out in the period from January to February 2020.Main findings: The conducted research allowed to state that among the representatives of the young generation of Poles, the issues related to the functioning of the local currency are known to a minimum degree. Almost half of them believe that there was no need to introduce an additional supplementary currency in their place of residence. Almost 25% of respondents declared their willingness to make payments in the local currency, which allows to state that in Poland there are opportunities for the development of local currencies. The issuers of such a currency should be entities with a high level of social trust and state guarantees. According to the respondents, the best method to carry out transactions using local currency is an electronic form.
PL
Uzasadnienie teoretyczne: Zagadnienie funkcjonowania walut lokalnych jest bardzo rzadko poruszane w literaturze polskiej, brak jest całościowych opracowań na ten temat. Aktualnie na świecie funkcjonuje kilka tysięcy walut lokalnych, których emisja ma na celu pobudzenie lokalnej gospodarki. W Polsce również podejmowane są próby wprowadzenia do obiegu walut lokalnych, dlatego istotne jest zbadanie, jaki stosunek do takiej waluty mają obywatele.Cel artykułu: Określenie poziomu znajomości zagadnień związanych z funkcjonowaniem walut lokalnych wśród przedstawicieli młodego pokolenia Polaków oraz zbadanie ich postawy odnośnie do wprowadzenia do obrotu takiej waluty.Metody badawcze: Analiza poziomu znajomości i akceptacji walut lokalnych wśród przedstawicieli młodego pokolenia Polaków została oparta na badaniach własnych i przeglądzie literatury przedmiotu. Dane wykorzystane w analizie uzyskano z badania ankietowego przeprowadzonego na grupie 784 respondentów w wieku 18–25 lat w okresie od stycznia do lutego 2020 roku.Główne wnioski: Przeprowadzone badania pozwoliły stwierdzić, że wśród przedstawicieli młodego pokolenia Polaków zagadnienia związane z funkcjonowaniem waluty lokalnej są znane w minimalnym stopniu. Prawie połowa z nich uważa, że w miejscu ich zamieszkania nie ma potrzeby wprowadzania dodatkowej waluty uzupełniającej. Niemal 25% respondentów zadeklarowało chęć dokonywania płatności w walucie lokalnej, co pozwala na stwierdzenie, że w Polsce istnieją możliwości do rozwoju walut lokalnych. Emitentami takiej waluty powinny być podmioty posiadające wysoki poziom zaufania społecznego oraz gwarancje państwowe. Zdaniem ankietowanych najlepsza do realizacji transakcji przy pomocy waluty lokalnej jest forma elektroniczna.
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