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EN
Due to the emergence of Internet-based media channels the character of local information spaces in the Czech Republic has undergone a remarkable change. Traditionally, dominant information sources: daily newspapers and municipally-owned media have become challenged by a variety of online sources run by groups of active citizens. Based on a systemic analysis of the local media sector and interviews conducted with representatives of local activist groups this paper discusses the consequences of these processes for local political communication. From the activists’ perspective, the new communication environment has significantly influenced the character of the mutual relationship between different participants in local political communication. Trust between journalists and activists: the basis for their cooperative relationship, faces decline, whereas the self-confidence of activists in negotiations with politicians has increased. Online media also allow the activists to break the existing information monopoly and engage citizens in public affairs. These changes have resulted in the professionalisation of communication skills for the activists, who are thus able to become more important participants in political communication.
EN
The presented text concerns the online journalism in the local dimension. In the first part of the text the term „citizen journalism” was described, with pointing that scientists define it in many ways. There were shown such important features of citizen journalism as grassroots character or publishing the content apart form mainstream media. The analysis are based on two examples: fanpage Olsztyn Żyje and the webpage Olsztyńska24, because they are examples of trends on the Polish media market. On the one side there is typical grassroots journalism, on the other side – media corporations (mainstream media) start to run services of citizen journalism, what seems to be a denial of the idea of citizen journalism.
PL
Przedstawiony tekst dotyczy dziennikarstwa obywatelskiego w wymiarze lokalnym. W pierwszej części tekstu omówiono termin „dziennikarstwo obywatelskie”, podkreślając, że badacze odmiennie go definiują. Wskazano na takie istotne cechy dziennikarstwa obywatelskiego, jak oddolność czy publikowanie treści niezależnie od mediów głównego nurtu. Analizie poddano dwa przykłady: fanpage Olsztyn Żyje, a także serwis internetowy Olsztyńska 24, ponieważ stanowią one odzwierciedlenie panujących na polskim rynku medialnym tendencji. Z jednej strony można obserwować typowe dla dziennikarstwa obywatelskiego działania w pełni oddolne, a z drugiej – serwisy dziennikarstwa obywatelskiego zaczynają prowadzić koncerny medialne, co wydaje się zaprzeczeniem idei oddolności.
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