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  1. 1 Bujak A.

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Contemporary determinants of integration of logistics processes

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Bujak A., Szot W.
Logistics and Transport
|
2007
|
vol. 5
7-18
EN
Intensive globalization processes and broadly understanding economic interrelationships are characteristic factors for the modern world. A result of globalization is homogeneous, international goods, service and funds market which is closely combined with national markets. Logistics development brings closer countries and supports sharpening of international competition. Nowadays a customer is the center of attention on rapidly developing economic market. Customers' decisions determine a success of producers and sellers. Knowledge about customers' behavior is fundamental for marketing decision making in all stages of developing a logistics offer.
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