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Figurative language in Business English: Metaphors of transport and war

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Łuczak A.
Beyond Philology: An International Journal of Linguistics, Literary Studies and English Language Teaching
|
2014
|
issue 11
67-82
EN
This paper focuses on selected metaphors of transport and war employed in Business English. The approach to metaphor adopted here is the Conceptual Metaphor Theory proposed by Lakoff and Johnson in Metaphors We Live By (1980). The metaphors analyzed in this paper come from magazines such as Business Week, Newsweek and The Economist. The examples of metaphors of transport and war frequently used in Business English are ECONOMY/COMPANY IS A MEANS OF TRANSPORT and BUSINESS IS WAR.
FR
L’article se concentre sur quelques métaphores choisies du transport et de la guerre qu’on utilise dans l’anglais des affaires. L’approche envers les métaphores qui y est adoptée, c’est la théorie conceptuelle de la métaphore proposée par Lakoff et Johnson dans Metaphors We Live By (1980). Les métaphores analysées dans cet article viennent des magazines comme Business Week, Newsweek et The Economist. Les exemples des métaphores du transport et de la guerre les plus fréquemment utilisées dans l’anglais des affaires sont les suivants: L’ECONOMIE / L’ENTREPRISE EST UN MOYEN DE TRANSPORT et LES AFFAIRES SONT UNE GUERRE.
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