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Moralność krańcowa jako przedmiot badania oraz jako wiedza o sposobach osiągania przewagi konkurencyjnej

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Rotengruber P.

Annales. Etyka w Życiu Gospodarczym

2013

vol. 16

41-50

The aim of this article is to scrutinise the relationship between the moral attitude of an entrepreneur and their possibility to gain a competitive advantage. This declaration leads to the following question: Whether the everyday practice confirms or denies the economic usefulness ofthe postulate of corporate social responsibility. On the one hand, moral desertion is obviously profitable (also in an economic sense). Partners of the deserter, in most cases, are not able to avoid (unexpected and expansive) the consequences of this new attitude towards them. On the other hand, this strategy – in the long run – is unlikely to be profitable. The former victims adjust to their new circumstances and become ready to face the attack. Therefore corporate social responsibility, in the final calculation, should be taken as the only way to protect an active participant of the market against the temptation to neglect his obligation towards people, who can punish or reward him (as stakeholders or whistleblowers).

The marginal morality (die Grenzen der Moral) as an ethical challenge and as the knowledge on how to gain competitive advantage

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Rotengruber P.

Annales. Etyka w Życiu Gospodarczym

2017

vol. 20

issue 5

21-31

The aim of this article is to scrutinize the relationship between the moral attitude of an entrepreneur and his or her possibility to gain competitive advantage. This declaration leads to the following question: does the everyday practice confirm or deny the economic usefulness of the postulate of corporate social responsibility? On the one hand, moral desertion is obviously profitable (also in the economic sense). Partners of the deserter, in most cases, are not able to avoid (unexpected and expansive) consequences of his or her new attitude towards them. On the other hand, this strategy-in long-term perspective-seems to be doubtfully profitable. The former victims orientate themselves to their new circumstances and become ready to face the attack. Therefore, the corporate social responsibility, in the final calculation, should be taken as the only way to protect active participants of the market against the temptation to neglect their obligation towards people, who can punish or reward them (as stakeholders and whistleblowers).

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2 Annales. Etyka w Życiu Gospodarczym

2 Rotengruber P.

1 2017

1 2013

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Moralność krańcowa jako przedmiot badania oraz jako wiedza o sposobach osiągania przewagi konkurencyjnej

The marginal morality (die Grenzen der Moral) as an ethical challenge and as the knowledge on how to gain competitive advantage