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EN
Police culture embodies something which obviously does exist but is difficult to explain and order it. It significantlyaffects the professional performance of the police organisation. A correctly formed police culture may produce better quality management. The study deals with identification and analysis of the strengths and weaknesses of police culture which is one of the determinants of the success of a police organisation. The authors have used a diagnostic instrument of competing values, the so-called OCAI model. They present original scientific findings — the outcomes of a scientific and research project entitled “The Success Factors of the Police Organisation” (No. 185). The project was carried out by the Management and Information Science Department of the Academy of the Police Force in Bratislava and commissioned by the Section of Personal and Social Activities and Personnel Department of the Ministry of the Interior of the Slovak Republic. The two-dimensional OCAI method shows the current and preferred state of the organisational culture inside the police organisation. The current state indicates strictly defined rules, processes and norms and a structured working environment — features typical of organisations of a formal character with a hierarchical culture. The preferred state is a family type of organisation where the emphasis is put on collegiality, loyalty, adherence, mutual cooperation and trust which has a special role. The research results confirm that a main aim of the police culture is to create “an awareness of Us” which will integrate the staff. It may also facilitate prevention of conflicts and have a synergic effect at all management levels. Upon creating the police culture, it is necessary to bear in mind that, if the police organisation wants to fulfil special tasks, then the values of the employees must be in line with those of the organisation.
PL
Celem rozważań jest przedstawienie doświadczeń wybranych instytucji kulturalnych (polskich kin studyjnych i teatrów) w zakresie zarządzania wartością dla klienta. Wartość dla klienta stanowi fundament budowania przewagi konkurencyjnej na rynku zdominowanym przez kulturę popularną. Podstawę empiryczną artykułu stanowią badania ankietowe przeprowadzone w 2014 roku wśród menadżerów zatrudnionych w tych instytucjach. Badane kina niszowe i teatry różnicują korzyści dostarczane klientom, projektują ofertę, która ma potencjał do kumulowania wartości oraz łączą tradycyjne i nowoczesne narzędzia komunikacji marketingowej. Jednocześnie zbyt rzadko włączają klienta we współtworzenie wartości. Nie wykorzystują także w pełni potencjału współpracy z organizacjami zewnętrznymi. Wyniki badań mogą stanowić inspirację dla badanych instytucji do doskonalenia umiejętności w zakresie zarządzania wartością dla klienta. Artykuł ma charakter badawczy.
EN
The article aims to present the experience of the selected cultural institutions (Polish arthouse cinemas and theatres) in customer value management. The value for customer is the foundation for building a competitive advantage in the market dominated by popular culture. The empirical basis of article is a survey conducted in 2014 among managers employed in these institutions. The studied niche cinemas and theatres differentiate the benefits provided to customers, design a deal that has the potential to accumulate values and combine traditional and modern tools of marketing communication. At the same time, they too rarely include the customer in the co-creation of value. They also do not use the full potential of cooperation with external organisations. The findings may provide inspiration for the surveyed institutions to improve their skills in the managing of customer value. This is research article.
RU
Цель рассуждений – представить опыт избранных культурных заведений (польских артхаусов и театров) в области управления ценностью для клиента. Ценность для клиента представляет собой фундамент построения конкурентного преимущества на рынке, где доминирует попкультура. Эмпирическую основу статьи составляют опросы, проведенные в 2014 г. среди работников этих заведений. Обследуемые нишовые кино и театры дифференцируют выгоды, которые от этого имеют клиенты, проектируют предложение, у которого есть потенциал накоплять ценности, а также они объединяют традиционные и современные инструменты маркетинговой коммуникации. Одновременно они слишком редко включают клиента в совместное создание ценностей. Они тоже не полностью используют потенциал сотрудничества с внешними орга- низациями. Результаты изучения могут представлять собой инспирацию для обследуемых заведений к совершенствованию умений в области управления ценностью для клиента. Статья имеет исследовательский характер.
ECONOMICS
|
2015
|
vol. 3
|
issue 1
109-124
XX
Kultura i globalizacija se međusobno prožimaju i uslovljavaju ne samo zbog uobičajene interakcije kultura već i, pre svega, zbog tehnoloških transfera koji oblikuju globalnu ekonomiju. Celokupni društveni razvoj se tako prilagođava kulturama i kulturi uopšte. Sa jedne strane gledano, tržište i globalizacija negativno utiču na kulturu. Kao skup trajnih materijalnih i nematerijalnih vrednosti i ljudskih tvorevina, kultura je izložena mnoštvu problematičnih, kontrakulturnih i degradirajućih procesa, koji proističu iz sukoba interesa i, ponekad, prebrzih promena, kao i nekritički prihvaćenih novina, formi i standarda. U tom smislu degradacija kulture može usloviti pad kvaliteta ekonomske aktivnosti. Ekološka kultura i kultura održivosti, predstavljaju samo deo jedne relativno nove poslovne kulture i ponašanja. U stvari, ekološko ponašanje i „zelena inteligencija“ svojstvene su čoveku i deo su univerzalne ljudske kulture, kao i održivog odnosa prema prirodi i budućim naraštajima. Mimo uobičajenih shvatanja i predrasuda, većina istraživanja pokazuje da globalizacija i razvoj tržišta imaju pozitivan neto efekat na ekološku kulturu i održivi razvoj. Pred čovečanstvom je šansa da se ta pozitivna prožimanja iskoriste, a da kultura globalizacije postane podsticajni faktor održivog razvoja.
EN
Culture and globalization are intertwined and mutually conditioned not only due to the common culture interaction, but also primarily because of technological transfers shaping the global economy. The entire social development is thus adapted to various cultures and to culture in general. Perceived from one perspective, the market and globalization affect the culture in a negative manner. As a set of permanent material and immaterial values and human creations, culture, as such, is exposed to a multitude of problem, countercultural and degrading processes stemming from conflicts of interest and, sometimes, from very rapid changes and uncritically accepted innovations, forms and standards. In that sense, degradation of culture can cause deterioration of the quality of economic activity. Environmental culture and sustainability culture are only a part of a relatively new business culture and behaviour. In fact, ecological behaviour and “green intelligence” are typical human characteristics, and are a part of the universal human culture, as well as of a sustainable relationship with nature and with future generations. In spite of common understanding and prejudice, most research shows that globalization and market development have a positive net effect on environmental culture and sustainable development. Humanity is experiencing a chance to utilize such positive permeation and to impose the culture of globalization as a stimulating factor for sustainable development.
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