Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 The New Educational Review

Authors help

  1. 1 Damázio L. F.

  2. 1 Hanriot M.

Years help

  1. 1 2017

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  marketing education
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

The Revision of a Marketing Course Using a Competency-Based Curriculum

100%
Damázio L. F., Hanriot M.
The New Educational Review
|
2017
|
vol. 48
41-52
EN
This paper presents the process of reviewing a lato sensu postgraduate course in marketing offered at a Brazilian business school. Changes were implemented to adapt the course to the job market demands. The results of the quantitative phase of the research showed that the course had many opportunities for improvement, especially regarding the course methodology. The results of the qualitative stage indicate an opportunity for improvement of the course contents by updating them and ensuring they adhere to professional practice. The redesign process of the course was based on the competency-based curriculum.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.