Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Studia Prawno-Ekonomiczne

Authors help

  1. 1 Zrobek J.

Years help

  1. 1 2012

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  marketing logistyczny
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Marketing logistyczny w małych firmach w warunkach integracji europejskiej

100%
Zrobek J.
Studia Prawno-Ekonomiczne
|
2012
|
vol. LXXXV (85)
341-355
EN
Growing competition from the large enterprises, under conditions of European integration, and getting much more consciousness of customers referring to quality and service, requires improvement of logistics by small business. The important factor for such an improvement is integration logistics with marketing enabling creation and realization bigger utility for customers. The research demonstrates that possibility of achieving a good competitive position is strongly connected with good knowledge of suppliers and purchasers based on close contacts with them; adjusting marketing tools and using such of their attributes, which are especially helpful in small scale business activity and have less usefulness in large enterprises.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.