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  1. 1 2015

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Methods and Marketing Instruments of Logistic Processes

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Janczewska D.
Przedsiębiorczość i Zarządzanie
|
2015
|
vol. 16
|
issue 1
51-64
EN
Knowledge about a logistic process in SMEs can be the way to growth of competitiveness of a company by improving those processes. One of the ways can be use of marketing as a support of a logistic process. Identification of logistic activities, logistic process and management should be based on full knowledge about market and its participants. Achieving knowledge and accumulation as a resource allow increasing logistic standards such as supply process, production, storage and distribution. It can contribute to recognize possibilities of competitor´s opportunities. Using marketing methods and instruments in logistic processes can increase competitiveness of SMEs.
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