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The article is devoted to the problem of modern journalism knowledge that is developing a media stylistic direction. The basie problems that need processing were introduced, three main approaches to the analysis of the journalism language were determined: normative and stylistic, communicative, pragmatic, communicative and stylistic. Attention was focused on the need to differentiate media stile oťadvertising text, media style of newspaper and magazíne texts, Web address texts, radio and television, as well as linguistic and structural aspects media style. Marked the importance of studies aimed at updating process of oral speech, inleractivity in the language of modem media.
EN
The article proves the point that modern public debates on TV, such as Jan Pospieszalski’s Warto rozmawiać [It’s worth talking], aired since 2004 on channel 2 of Poland’s public broadcasting corporation TVP, are communicative events based on destructive conflict, i.e. the ones that, according to L. Kriesberg, do not actually aim at a resolution of a problem, but serve as the occasion for a manifestation of aggression, while the aim of the argument is not to overcome differences dividing the warring parties but to subdue the opponent. This results from the particular communicative situation of a TV debate and the adopted attitude to, first, attract attention and then to satisfy the needs of the secondary recipient – the viewer. To achieve that, such elements as the choice of the subject for a debate, its scenario, selection of the audience, and then the verbal and non-verbal behaviour of the audience, are all subordinated to the purpose. Ultimately, such a TV debate violates the rules and strategies typical for a constructive and rational debate, which are subsequently replaced with the types of behaviour representative for destructive conflict, i.e. lack of openness to the arguments of the opponent, the attitude of defeating the antagonist, reluctance to find other solutions than one’s own, acts of provoking or inciting, undermining credibility of opponents, shifting the focus of a debate from the essential matter to that of a personal critical remarks, introducing ad hominem abusive that involves insulting one’s opponent, a refusal to work out a common position, etc. It is this pattern for a TV debate, i.e. one that has become a hasty fruitless formation and presentation of opinions devoid of conclusion and designed primarily to offend the interlocutor and to provide the audience with excited and short-lived emotions, that enhances the common belief that dialogue and problem solving in public discourse are not possible and that antagonism is a dominant factor in it.
EN
This study deals with an analysis of the political affair in Czech Social Democratic Party. Politician M. Hašek and his colleagues refused to confess to their meeting with the president, which occurred immediately after the parliamentary elections in autumn 2013. The qualitative analysis of mass media texts is based on the combination of three analytical tools — concepts of media dialogical network, structured immediacy, and an apparatus of membership categorization analysis. The fact that the call for the resignation of the party’s leader B. Sobotka was linked to the secret meeting with the president after the election resulted in the description of the event as a coup. In contrast, politicians accused of coup organization claimed that the call was a spontaneous reaction on the party’s election results. Mass media labeled M. Hašek a liar and subsequently his rivals asked him and his colleagues to resign. The interpretation of their resignation was also twofold — according to Sobotka and his supporters, they were accepting their responsibility for crisis in the party, while Hašek’s group declared that they were responding to the election results. The accused politicians used historical parallels from undemocratic eras of the Czech history in order to delineate the mass media campaign against them, while the party’s leader and his supporters considered the event to be a part of their recent aim to gain power in the party. Sequential and categorization aspects of interaction appear to be closely connected in observed media dialogical network. Describing the event as a coup or rejecting it actually simultaneously reflected a conflict between the different perspectives on the sequence of actions. In addition, participants from both sides deepened their membership categorization by highlighting relevant historical antecedents. The mass media were also actively involved in the “crystallization” of the affair.
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