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EN
The article deals with word-formation in the language of mass media as one of the phenomena in cultural linguistics. Studies basing on the cultural linguistics approach, which stipulates the language study in close conjunction with the culture of its native speakers, serve the theoretical foundation for the research work. Nonce words collected in the Russian mass media texts and formed by non-usual methods basing on the precedent phenomena have served the actual material of the research. Study of innovations interaction with the basic precedent units has indicated the cultural linguistic marking of derivation processes taking place in the language of mass media caused by economic, political, social and cultural situation in the country. Social attitudes and evaluativity of nonce words reflect the specific features of the linguistic world picture in the contemporary Russian social community. The derived words formed on the basis of the precedent phenomena enable to focus the readers’ attention to the urgent public issues, as well as to foreground their cultural knowledge.
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Negative image construal in the media

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EN
This present paper upholds discursive aspects of image construal in British news media. The term negative image construal is introduced within the framework of World Modelling Theory, developed by the author to explore discourse in terms of representational structures. The objective is to reveal news content that contributes to negative image construal. Discourse-world of information war is characterized as a conceptually complex representational structure, textualized in the British media. It is argued that negative country image of Russia is profiled against a background of discourse-world of information war. This enables media managers to evaluate Russia as adversary of the West. The materials are taken from the “News on the Web” corpus, covering the period of 2010-2018.
RU
В статье представлены разнообразные приемы языковой игры с аббревиатурами: дезаббревиация (шутливая расшифровка аббревиатур), отаббревиатурное словотворчество, создание пародийных аббревиатур, игра с прецедентными феноменами. Все эти приемы рассматриваются через призму социальной оценочности.
EN
The paper presents various methods of language game with abbreviations: dezabbreviation (jokingly decoding acronyms), word creationfrom abbreviations, the creation of parody abbreviations, game with precedent phenomena. All of these techniques are viewed through the prism of social value.
PL
W artykule zaprezentowano różnorodne formy gry językowej z wykorzystaniem abrewiatur: deabrewiację (żartobliwe rozwinięcie, dekodowanie abrewiatur), derywaty powstałe na bazie abrewiatur, tworzenie parodyjnych abrewiatur, zabawa tekstami kulturowymi. Wszystkie te zabiegi rozpatrywane są przez pryzmat oceny socjalnej.
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