This research takes a unique approach in analyzing communication management strategies applied to prevent the spread of mass propaganda in a digital society, with a case study of the Israeli and Palestinian conflicts. The main focus is how governments, media, and non-governmental organizations in both regions use digital technology and social media algorithms to control the flow of information and the circulation of narratives. The research method used is a qualitative study with a case study approach. Data was collected through digital content analysis, in-depth interviews with communication experts, and literature reviews on propaganda and communication technology. Findings show that both Israelis and Palestinians rely on social media to spread their respective narratives, but results vary. Israel managed to maintain control of the narrative through a structured communication strategy, while Palestine used a grassroots approach to attract global sympathy. Digital technology, while effective in disseminating information, has also fueled more profound polarization in both societies.
The review article refers to the book written by Marian Kęsek (1944–2016), a long-time member of staff of the Jagiellonian Library, who dealt with the interpretation of the Catholic Church’s past in the pages of „Soldier of Freedom” (Żołnierz Wolności), a communist daily newspaper, basing on the Library’s collections. The book is an analysis of the propaganda methods. The review emphasizes the extent of Kęsek’s work, his erudition, and meticulousness, but accuses him of presenting a stereotypical view of the history of the Catholic Church, which is perceived as the priestly hierarchy rather than the community of the faithful.
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Artykuł recenzyjny odnosi się do książki autorstwa Mariana Kęska (1944–2016), wieloletniego pracownika Biblioteki Jagiellońskiej, który zajął się interpretacją przeszłości Kościoła katolickiego omawianej na łamach „Żołnierza Wolności” – propagandowego pisma komunistycznego. Jego książka powstawała w Bibliotece Jagiellońskiego i odnosi się do jej zbiorów. Jest analizą myśli propagandowej. Recenzja podkreśla ogrom pracy Autora, jego erudycję i skrupulatność, zarzuca jednak stereotypowe przedstawianie historii Kościoła katolickiego, utożsamianego z hierarchią kapłańską, a nie ogółem wiernych.
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