Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Konsumpcja i Rozwój

Authors help

  1. 1 Kaciak E.

Years help

  1. 1 2011

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  means-end chains
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Market Segmentation Based on Consumers' Cognitive-Motivational Structures

100%
Kaciak E.
Konsumpcja i Rozwój
|
2011
|
issue 1
77-92
EN
The article is devoted to the subject matter of means-end chain-based approaches to market segmentation, which are critically viewed from the perspective of their ability to yield properly defined market segments. There are emphasised in it these approaches, grounded in the means-end chain (MEC) theory that was developed to better understand how consumers link attributes of products with particular consequences and how these consequences satisfy personal values. The author's whole deliberations confirm that the means-end chains are often seen as a representation of the basic drives that motivate consumer behaviour.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.