Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Onomastica

Authors help

  1. 1 Patráš V.

Years help

  1. 1 2015

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  mediálna kolokvializácia
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Funkcia proprií v procese mediálnej kolokvializácie

100%
Patráš V.
Onomastica
|
2015
|
vol. 59
39-55
EN
A proper noun as a nomination, identification, delimination and sociopragmatic unit acquires a specific mandate in media communication. Within this communication, proper nouns operate as a vehicle contributing to a reduction of verbal proxemics among a media product, mediator and the audience, which is created through colloquialization procedures. The reduction of proxemics is generally reflected in the media structures that are not based on visual code, considering the genetictypological aspect. From this field a proper noun transits to print in a broader concept, which is not infrequently supported by teletechnologies. In media communication, and also in the segment of serious (non-tabloid) print, we can thus observe reinforcing tendencies of spontaneity, non-officiality, familiarity, joviality, tendencies, (self-)presentation, manipulation and persuasion. All of these tendencies have not occurred in this type of print until recently, or they have been represented only in trace amounts. The aim of this paper is to synergistically outline the sources, manifestations and consequences of the activation of colloquialization of proper nouns in “the media landscape.”
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.