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Challenges of Bulgarian transformations to contemporary media developments (1989–2014)

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Raycheva L.
Annales Universitatis Mariae Curie-Skłodowska, sectio K – Politologia
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2016
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vol. 23
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issue 1
EN
The paper examines in a three-folded way the media developments in Bulgaria during the last quarter of a century in several aspects: political, legal, technological, social and professional. It also discusses some major political and social implications of the new roles of the audiences viewed through the prism of pre-election campaigning and public activism. The text examines some main challenges of the media transformation to media freedoms, such as politicization of media and mediatization of politics in pre-election campaigning, as well as the growing significance of the media ecosystem (the mutual collaboration between the blogosphere and the traditional media).
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