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EN
Purpose. This research covers the issues of reformatting frames of cultural public events in mass media. The author identifies the problem of breaking the link between real cultural activity and the virtual reality of the media, emphasizing the negative impact on audiences. Public receives from media distorted picture of the world, in the way as it is exposed by the producers of information imagination. Media agenda forms the view of historical traditions, economic and political influences, since the media in Ukraine are dependent on their owners and politicians. Journalists, media publishers, media editors claim to have knowledge of society and impose agenda, which is theirs a subjective representation but not the reflection about the world in its diversity. Therefore, the key issue of this research is as follows: How could journalists create reports about culture events without distorting the picture of reality? Methods. The study has aimed to identify the potential of cultural themes for journalism through the prism of mass communication theory, taking into account the basic criteria of international journalism standard. Methods which have been used are: case study to outline the problem and discourse analysis to define trends of public messages creation and to understand their perception in a socio-cultural context. Results. Analyzing messages about specific cases of public events author has presents model for decoding of public event message on two levels – creation by initiators and perception by audiences in the context of political and cultural changes.
EN
The goal of the study is to verify, based on empirical data, the agenda setting, framing and priming theoretical conclusions and to utilize them as interpretative narratives on the pre-election period of media discourse on Polish TV. Then the question was – how the media set the agenda, which frames they used to make news interpretation, and what was/were the most accessible real problems/issues, that conditioned party/candidate assessment (if at all) and at last – which (if at all) would have been the consequences of the mentioned above media reporting towards political process? The empirical base of investigation were TV news programs in Polish both public (TVP1 – “Wiadomości”) and commercial TV (TVN – “Fakty”).
EN
The article discusses the results of a study carried out within a broader research project on the crisis of communication in the EU. The aim of the project was to confirm or falsify a thesis on crisis of communication in the EU. The range of communication activities undertaken by the organisation’s structure was determined, communication strategy of the EU was studied, the use information channels, and the content of communications Polish media was analysed. The subject of this article is the image of the EU emerging in 2013 from “Newsweek Polska”, “Polityka” and “Wprost” and the convergence of their media content with the objectives of the EU information policy. Quantitative and qualitative content analyses were used as well as framing analysis, identifying the interpretation schemes used by journalists. Based on the agenda-setting theory the media agenda was set and juxtaposed with a timeline of events in the EU in year 2013.
Human Affairs
|
2014
|
vol. 24
|
issue 4
481-491
EN
The present article deals with issues of social recognition in the global and transnational environment. It deals with the issue of solidarity, a form of recognition that has no adequate parallel beyond nation state borders and manifests itself mainly in the transnational economy. We focus on the articulation of the extraterritorial recognition of social rights-holders at the international and transnational levels of justice. It is clear that conditions in developing countries do not allow the people there to express disapproval in ways that are typical for Western societies. We stress that states should strengthen their influence in global and transnational organizations and equally that the media should improve its informative role and should provide information on what is happening in developing parts of the world.
EN
Media Tenor tracked media coverage of political parties in periods of three months prior to elections to the Chamber of Deputies in 2006 and 2010. Czech Social Democratic Party enjoyed overwhelming media prevalence in a first analyzed period, Civic Democratic Party prevailed in 2010. Neither of instances resulted in a highest voting outcome for the most covered party. The research confirmed private news services to be keeping conservative approaches while (not) presenting new and not well-known political groups. They covered TOP 09 Party and Public Affairs Party (Věci veřejné) rather marginally in 2010. Researchers focused also on a coverage of chairmen of main parties and air-time enjoyed by politicians to quote own party or co-party members.
EN
The article discusses the results of a study carried out within a broader research project on the crisis of communication in the EU. The aim of the project was to confirm or falsify a thesis on crisis of communication in the EU. The range of communication activities undertaken by the organisation's structure was determined, communication strategy of the EU was studied, the use information channels, and the content of communications Polish media was analysed. The subject of this article is the image of the EU emerging in 2013 from “Newsweek Polska”, “Polityka” and “Wprost” and the convergence of their media content with the objectives of the EU information policy. Quantitative and qualitative content analyses were used as well as framing analysis, identifying the interpretation schemes used by journalists. Based on the agenda-setting theory the media agenda was set and juxtaposed with a timeline of events in the EU in year 2013.
PL
Artykuł omawia wyniki badań przeprowadzonych w ramach modułu dotyczącego kryzysu komunikacji w projekcie o kryzysach w UE. Jego przedmiotem jest wizerunek UE wyłaniający się w roku 2013 z czasopism: „Newsweek” Polska”, „Polityka” i „Wprost” i zgodność zawartych tam treści medialnych z celami polityki informacyjnej UE. Wykorzystano ilościową i jakościową analizę zawartości oraz analizę ramową, identyfikującą zastosowane przez dziennikarzy schematy interpretacyjne. W oparciu o teorię agenda-setting ustalono agendę medialną zestawiając ją z kroniką wydarzeń w UE w roku 2013.
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