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The aim of this review and theoretical study is to determine the importance of media ecology theory for communication and media studies. Bearing in mind this research goal, the following research questions were asked: What is the media ecology theory? What approach to media and communication research does it represent? What research perspectives are proposed in the field of media ecology? What new can media ecology bring to communication and media studies? An additional objective of the article, and, at the same, time the intention of the authors, is to raise the interest of Polish researchers in the subject of media ecology and its various aspects, enriching research in the field of communication and media studies.
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The article strives towards outlining the thought and work of an American theorist and cultural critic Neil Postman (1931‑2003) in a wider context of the theory and history of cultural studies. It discusses the main threads of Postman’s cultural commentary and outlines his original concept of cultural conservatism as a narrative rooted in serious reflection on the condition of modern culture, and a coherent theoretical approach firmly rooted in a theoretical framework and an intellectual tradition which Postman had given the name of media ecology. This will maybe help to overcome the Polish interpretative framework by which Postman’s thought and work are often considered to be nothing more than popular essays, and to introduce to the Polish cultural studies discourse the term of media ecology, which so far had been insufficiently recognized.
EN
The article investigates whether two opposite assessment methods, open wiki (online text-and-media collaboration) and closed multiple-choice test, can together assure a balanced addressing of the learner both as an information processor and a social entity. Comparing students' experience and satisfaction with collective knowledge construction in a moderated wiki on the one hand and knowledge testing in an online multiple choice test on the other hand, the research differentiates full-time and part-time students of a blended course. This is presented upon broader data on comparable students' populations who were assessed with open-ended oral exam questions, regular homework tasks and seminar work papers. An updated notion of media ecology conceives knowledge testing and instructional feedback as parts of an informational ecosystem: only a coherent yet internally differentiated learning environment can accurately define significant educational trends and recommendations - such that question assessment methods and signpost the development of education towards sustainability.
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