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EN
The aim of this paper is to define how the City of Niš (the birthplace of the Roman Emperor Constantine the Great) plans to prepare for the celebration of the 1700 th anniversary of the Edict of Milan. This will be a  great test of efficiency for the public policy. This paper will try to detect media frameworks through which the importance of certain subjects about public policy of the City of Niš is emphasized. This policy is directly related to preparation in different public sectors, especially in tourism and culture. As a  methodological approach, we applied content analysis in order to achieve this detection.
PL
Artykuł nie zawiera abstraktu w języku polskim
EN
The role of the media in polarizing the debate on immigration has been subject to a growing amount of research; yet little is known about whether and how online comment sections related to news articles on immigration reshape the journalistic narrative. This study examines readers’ reactions to the media coverage by employing a quantitative content analysis of over 6,000 users’ comments responding to 128 online news articles on immigration. It concludes that generally the discussants’ perspective does not differ significantly from the medium’s framing of the issue with one important exception: the human rights frame accentuated by the medium is strictly refused by the discussants. The discussants also bring the economic and cultural aspects of immigration into the debate. The article thus contributes to a more general understanding of the role the users’ discussions play in shaping the debates on controversial political issues.
EN
The aim of this paper is to analyse the media coverage provided by two Polish daily newspapers (Gazeta Wyborcza and Przegląd Sportowy) during the 2014 Sochi Winter Olympic Games according to the athletes’ gender. The paper makes reference to agenda setting theory and media framing and it is based on an analysis of photographs of the games on the front pages and the sporting articles’ main themes. The analysis reveals that the press focused mainly on the Polish medal winners and did not reveal significant differences between women’s and men’s press coverage. Results show that the discourse of nationalism overrode the discourse of gender, the newspapers’ coverage being mainly based on the success of the Polish athletes, regardless of their gender.
EN
The term “celebrity” is neutral and designates people with both admirable and intimidating histories. The media tend to overlook the moral dimension of celebrities and frame them by their own rules. This study describes the media framing of a toxic celebrity in Slovakia: the controversial businessman Marián Kočner, currently on trial for ordering the murder of investigative journalist Ján Kuciak in 2018. Long before the killing, Kočner had become well-known to the broader public and appeared as exerting influence on political events. The authors have analysed media texts related to Kočner from 1998 to 2017 and identified 12 generalising frames which could be applied to frame any toxic celebrity. These frames have been aptly titled (Chichikov, mafioso, key player, toxic person, tycoon, Black Peter, Richman, spin doctor, Robin Hood, narcissist, showman, innovator), defined and related to the tonality of the texts (positive, negative, neutral) and to the timeline of Kočner’s media image. The study refers to the only gradually increasing negativity of his media framing along with the overall weak sensitivity of the media to his moral character and highlights the difference between serious and tabloid media, with the framing in the latter focused on luxury and gossip reporting.
PL
RESEARCH OBJECTIVE: Analysis of how the 2020 US presidential election was covered and framed by Polish television news programs, and whether the polarization of media and politics in Poland was reflected in the studied content, influencing its bias. THE RESEARCH PROBLEM AND METHODS: The analysis of the coverage of the US presidential campaign by three nationwide TV news programs – TVN, TVP and Polsat by using content analysis with elements of framing analysis and comparative analysis. THE PROCESS OF ARGUMENTATION: The article consists of four parts: the first explains the methodology of the study, the second discusses how presidential elections are covered and framed and what influences the national media being interested in covering foreign events. The third part presents the results of the study, and the last contains the discussion and conclusions. RESEARCH RESULTS: The coverage was dichotomous and there was a correlation between the political affiliation of the media and their choice of framing. The media used a combination of game, strategy and conflict framing that highlighted differences between Trump and Biden in terms of the election results and their personal attributes. We found that the electoral rivalry was portrayed as a conflict between the candidates and that the Polish media constructed “enemy” images of candidates and voters depending on their political sympathies. CONCLUSIONS, INNOVATIONS, AND RECOMMENDATIONS: The polarization of media and politics in Poland was reflected in the coverage of the US election. The broadcasters placed Polish political conflicts in the context of the US campaign. It shows that foreign events may be covered by national media through the prism of political bias.
EN
The article presents a critical discourse analysis of media coverage of the most important Lithuanian strategic object - the Ignalina Nuclear Power Plant INPP - in the three biggest news portals. Media news focuses mostly on certain aspects of decommissioning of the INPP management issues and the transparency of financing mechanisms. Environmental and social aspects of the decommissioning are not sufficiently disclosed and discussed. The community of Visaginas the satellite town for the workers of the INPP remains an invisible and silent actor of the discourse. In the media news portals, the town is portrayed as disconnected from the INPP. This divide could be explained by assuming that after the closure of the INPP as a major feeding enterprise the town must search for a re-definition of its identity and construct this identity without nuclear energy and without the INPP. On the other hand, such a divide reflects a common trend characteristic of the entire nuclear discourse - to disempower communities and the public, create a boundary between the industry and the public, between the experts and ordinary citizens.
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