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Perswazja poprzez segmentację wiadomości w rosyjskich internetowych serwisach informacyjnych

100%
Kiklewicz A.
Acta Universitatis Lodziensis. Folia Litteraria Polonica
|
2018
|
vol. 48
|
issue 2
207-224
EN
The author examines the implementation of persuasion in the Russian journalistic services in Internet. The subject of the analysis is the segmentation of journalistic texts and its disposition, namely the presentation of part of information in form of a notice placed on the main page of the search engine. According to the author, it allows for the specific configuration of three levels of information: extensional, intensional and pragmatic. The use of segmentation of the journalistic texts for persuasion and manipulation has been shown on the example of Russian information services in Internet on the portal Rambler.ru.
PL
Autor rozważa realizację perswazji komunikacyjnej w środowisku rosyjskich serwisów informacyjnych w Internecie. Przedmiotem analizy jest zjawisko segmentacji tekstu dziennikarskiego i jego dyspozycjonowanie, a mianowicie przedstawienie części informacji w postaci anonsu zamieszczanego na głównej stronie wyszukiwarki. Zdaniem autora, pozwala to na szczególną konfigurację trzech poziomów informacji: ekstensjonalnej, intensjonalnej i pragmatycznej. Wykorzystanie segmentacji tekstu informacji dziennikarskiej zostało pokazane na przykładzie portalu Rambler.ru.
2
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Media w Rosji a wojna informacyjna. Analiza zjawiska na przykładzie programu „Wiesti o 20:00” w czasie konfliktu wojennego na wschodzie Ukrainy

94%
Onishechko Y.
Kultury Wschodniosłowiańskie - Oblicza i Dialog
|
2016
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issue 6
173-193
EN
The purpose of this paper is to discuss issues related to the use of media as a tool of information warfare: analysis of randomly selected episodes of the Russia-1 headline news show in terms of publications related to the conflict in the eastern Ukraine. Russia was selected, because of the fact that its mass media for many years have been engaged in shaping anti Ukrainian attitudes not only within their own country but also abroad. The importance of information has changed. Some time ago, it was  a tool supporting the implementation of active military operations, but now it could be used as a main force, which sets the direction and determines the effects of the war. This paper attempts to answer the question of what role the Russian state television plays in conducting information warfare against Ukraine, supporting military operations in the east of the country. The object of the study was the Russian state television, namely the headline news show, summarizing the day called “Vesti at 20:00” in the period from  14 July 2014 until 14 May 2015.
3
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Językowe sposoby autoprezentacji (na przykładzie) regionalnego ośrodka telewizyjnego w Archangielsku

94%
Zagórska K.
Kultury Wschodniosłowiańskie - Oblicza i Dialog
|
2019
|
issue 9
179-193
EN
The article comprises an academic reflection on linguistic methods of self-presentation, used on regional television in Arkhangelsk. The material was collected in 2018 when the centre was celebrating its 55th anniversary. Moreover, earlier research in television broadcast in the north of Russia was taken into account. Editorial self-presentation is conducted in different ways. It embraces articles published on the website of the radio station and anniversary materials broadcasted on-air which later are uploaded on the web as podcasts.  Self-presentation is also created by the image of the radio station reconstituted thanks to agenda, daily news feeds from 2018, examined in the context of sources from 2001-2018. Linguistic analysis is the affirmation of the medium’s form which is listener-oriented. What is more, within last few years the growth of axiological dimension was observed (for instance: religious magazines). Some website as well as on-air statements provide a persuasive step in order to create positive self-presentation. The radio station is seemed to be modern, professional and familiar with every human being, who is interested in social problems.
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