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This article is devoted to the linguistic and cognitive analysis of discourse. The article defines the basie terms and concepts, which are concepts and terminology by linguistic and cognitive analysis oť discourse, explores techniques for conceptual dominant discourse, discusses the various aspects of this analysis.
EN
The linguistic and cultural units war in the sphere of Ukrainian prose in the context of cognitive linguistic, linguistic culture and social linguistic with using of conceptual and cognitive approach is studied. This approach allows to model and reflect the structural elements of speech act participants’ consciousness, it is based on the concept analysis, linguistic and cultural units, metaphorical models and stereotypes, which are the base of a specific conception.
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