The authors have devoted their article to personal potential of modern enterprises. It is based on human resources and is a prerequisite for effective functioning and their competitive advantage on the market.
Despite extreme popularity of the case study method, it is also criticized, mainly for the lack of solid methodological basis for the generalization purpose. According to the author, such a stance may result from inaccuracy in distinguishing research aims as well as from the lack of knowledge. In fact, case study method constitutes a very valuable mean of finding solutions not only for scientific but also for practical problems. This paper’s purpose is to systematize the knowledge in the area of the case study method, identify its place in the methodology of science, explain inaccuracy of its understanding and assess its usefulness in research.
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