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Paid Subscriptions and Premium Content: Online News Publishers’ Monetisation Strategies

100%
Mathiasová A., Solík M., Mináriková J.
Communication Today
|
2022
|
vol. 13
|
issue 1
18-27
EN
Online journalism is characterised by specific features that distinguish it from its predecessors. It is not only interactivity, timeliness and new elements that make it unique. The way in which digital media are funded is also interesting. While in print media it is customary to pay directly for a copy of a newspaper, the situation is different in the online space. News content is usually freely accessible and online advertising in the form of banner ads or PR pieces is present. However, funding the medium can be unprofitable in this model, which is why some publishers have chosen to hide their web content behind a paywall. Recipients must thus pay for news directly again – in the form of subscriptions. The aim of the study is to shed light on the issue of online media financing in order to explore different monetisation strategies and their efficiency in the era of COVID-19.
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Current Revenue (Monetisation) Models of Video Game Developers

72%
Klimas P.
Journal of Management and Financial Sciences
|
2017
|
vol. 28(2)
119-136
EN
This paper aims at exploration of revenue models and recognition of revenue streams currently exploited by video game developers. The fact that the monetisation models are fast changing and expanding in business practice, but fragmentary researched in management science makes them worth consideration. Therefore, different revenue models have been identified and discussed in the light of the results of desk (literature and industry reports review supported by analysis of evidence from global business practice) and field research (semi-structured interviews with Polish video game developers). Using triangulated data it was possible to identify: (1) four revenue models aimed at selling paid games: paid game for order, premium, paid mobile, and subscription; (2) one revenue model aimed at selling free games: freemium; and (3) one revenue model aimed at selling intellectual property rights: licensing. In a more detailed perspective, six different revenue models and nine different revenue streams exploited under these revenue models have been revealed and discussed. The main contribution of the article is the recognition of a wide portfolio of revenue streams and revenue models possible to consider by video game developers during decision making process on the structure of their revenue logic. Additional, theoretical and managerial implications are as follows: development of general framework of the revenue logic being integral part of business models, identification of currently used revenue models by video game developers which have been overlooked in prior literature (e.g. selling customised games for order or licensing parts of game content or game components). JEL Codes: D22; L11, L21, L24, M21
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