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EN
Research has shown that cheating is perceived as immoral when it serves the cheater’s interests, though it can be seen as moral when it serves the interests of the perceiver. However, are such biased moral judgments real, or are they merely lip service? To answer the question of whether biased moral judgments actually inform behavior, the authors asked participants to observe a confederate who either cheated for money or did not cheat, which benefited either the confederate alone or both the confederate and the participating observer. Then, participants evaluated the confederate and, finally, played a one shot trust game with her. Cheating influenced moral judgments and decreased behavioral trust, but this only occurred when self-interest was not involved. When self-interest was involved, participants showed no significant differences in trust levels, independent of whether the confederate had cheated or not. Implications for the dual process theory in moral psychology are discussed.
EN
This article proposes a model describing the nature of associative processes as diagnostic cues for formulating attitudes and judgments. The assumption of the model is that attitudes, judgments and behaviours are based on how people selectively activate, interpret and integrate previously associated signals (selectively limiting the excess of information from both the senses and from our immediate environment). The model specifies which factors hinder or facilitate the formulation of associations between diagnostic signals and how it translates into attitudes, judgments and behaviours. To test the predictions derived from this model, we first showed that linguistic cues of diminutives can indicate physical properties – they were associated with the belief that the described objects were smaller but also worse or less valuable. The second line of research dealt with embodied moral judgments – we demonstrated that the usage of a hand over heart gesture led to more honest behaviour, an increase in judgments of honesty but also reduced tendency to lie for one's own profit. Our findings also suggest that using “standing at attention” body manipulation increased participants' submissiveness to the experimenter and their obedience to norms. This pattern of results suggests that the described model integrates perspectives of embodied cognition and social cognition, documenting the cognitive mechanism needed to formulate and adjust attitudes and judgments.
Human Affairs
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2010
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vol. 20
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issue 4
308-326
EN
The paper consists of two basic parts. In the first, contemporary approaches to moral judgments and their relations with moral virtues and moral norms are analyzed. The focus is on comparing the role of the emotions and reason, and conscious and unconscious processes in forming and/or justifying moral judgments. The second part examines views on the current broader socio-political situation in Western countries and points to the growing feelings of insecurity among people mainly due to the fact that traditional ways of life have been losing solid ground, settled (social) norms and ethical systems are weakening and at the same time the social trust in various state institutions and bureaucratic structures involved in power is decreasing. In conclusion the author argues for the potential of the ethic of autonomy that would lead to still greater cooperation in globalized ethic, primarily thanks to our moral emotions and moral judgments.
EN
Background The aim of the study was to verify the hypothesis that additional information about the perpetrator responsible for the death of subordinates at the workplace may influence the assessment of morality. The article contains the results of an empirical study conducted among young adult working Silesians (N = 262), who were asked to evaluate the morality of the person responsible for the decision, in line with which miners had started working on 6th October 2014. On that day miners died following an explosion in the “Mysłowice-Wesoła” methane mine in the Polish Silesia region. Material and Methods The study explored the stories’ method (from the moral psychology domain) as well as a short questionnaire. The respondents received information about the behavior of the perpetrator as well as emotions (socially desirable and undesirable) and (socially desirable and undesirable) views in the form of brief descriptions (stories). They were asked to evaluate the perpetrator’s morality. Results The socially desirable views of the evaluated perpetrator (lack of acceptance for the situation) and the socially desirable emotions (guilt) significantly increased the level of morality according to participants. A single piece of information about the socially desirable emotions didn’t significantly increase the perceived level of perpetrator’s morality; neither did a single piece of information about socially desirable views. Conclusions Results indicate the important role of additional information about emotions and views of the perpetrator in the process of assessing morality. It is worthwhile to implement the practical implications of this study in similar crisis situations at the workplace. Med Pr 2018;69(3):261–267
PL
Artykuł jest supozycją na temat możliwości marketingu idei, który jest rozpatrywany z punktu widzenia etyki normatywnej oraz opisowej, zajmujących się oceną i charakterystyką zachowań ludzkich w sferze życia społecznego (publicznego). W materiale zaprezentowano zatem kwestie moralne mające zastosowanie przy ocenie marketingu jako metody promocji lub zniewalania idei przydatnych w polityce czy ideologii. Refleksja etyczna sięga zatem ustalenia wpływu planowania zasięgu idei moralnych wpływających na postawy społeczne, które są możliwe do ukazania w zróżnicowanej ofercie marketingowej, w public relations czy reklamie. Z tego tła wyrasta podjęta próba ukazania koneksji etyki z marketingiem zarówno w konwencji normatywnej, jak i etologicznej tudzież kreowanej moralnej refleksji marketingu idei. W tekście ukazano więc relacje zachodzące pomiędzy etyką normatywną, opisową a marketingową strategią promocji idei moralnych. W związku z tym wskazano tu spodziewany konterfekt nieistniejącej jeszcze etyki marketingu idei, którą z jednej strony można rozumieć jako ogół ocen i norm moralnych, a z drugiej zaś naukę o moralności rynkowej cenności idei obrazowanych w systemie oczekiwań społecznych związanych z pozamilitarnym poczuciem bezpieczeństwa. W końcowej części artykułu zademonstrowano skategoryzowane idee moralne mogące mieć znaczenie w refleksji marketingowej związanej z zachętą do ich poszanowania i wyboru.
EN
The article constitutes a conjecture about the possibility of idea marketing from the viewpoint of normative and descriptive ethics which evaluate and characterize the behavior of people in the public (social) domain. Therefore, presented are moral questions applicable to the evaluation of marketing as a method to promote or suppress ideas useful in politics or ideology. An ethical reflection determines the influence of the planning of the extent of moral ideas influencing social attitudes which can be revealed in a diversified marketing offer, public relations or advertising. On this background, an attempt is made to show the connections between ethics and marketing in both the normative and the ethological perspective, and in the created moral reflection on idea marketing. Hence, the article presents the relations between normative and descriptive ethics, and the marketing strategy of promoting moral ideas. In this context, indicated is the anticipated shape of the not yet existing ethics of idea marketing. This ethics can be understood, on the one hand, as the general set of moral evaluations and norms, and on the other hand, as the knowledge of the morality of the market preciousness of ideas depicted in the system of social expectations related to the sense of nonmilitary security. The final part of the article categorizes moral ideas that may be significant in marketing considerations about respecting and choosing them.
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