Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Nauki o Zarządzaniu

Authors help

  1. 1 Bandurowski P.

Years help

  1. 1 2014

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  muliticultural workshops
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Zarządzanie globalnym klientem – wyzwania organizacyjne

100%
Bandurowski P.
Nauki o Zarządzaniu
|
2014
|
issue 4(21)
9-21
EN
The subject of this article is to draw attention to a relatively new kind of customer management, namely Global Account Management (GAM) and identify the main factors determining success on the global market place. Market players who want to develop and keep on going with main customers are forced to expand globally. The deployment of a new GAM team therefore appears to be an integral part of the evolution of the company. The process of creating GAM is very complex and requires a holistic overview not only for cooperation with clients but also on the organizational structure of the entire company. Cooperation with global customers involves a change in the approach to service, increase of the flexibility level and ability to adapt to the permanently changing environment.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.