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EN
In accordance with the Act on radiophony and television a public broadcaster, such as the regional broadcasters of Polish Radio, is required to fulfil the so-called public mission. One important element of the programme which fulfilling this mission entails is the news bulletin. News bulletins emitted on Polish Radio Olsztyn in selected weeks of 2015 and 2016 are analysed. From this analysis, it emerges that particular attention is paid to this element of the programming in Radio Olsztyn. This is testified to both by the frequency with which bulletins are broadcast – as much as 28 times a day on weekdays, or the number of news items in each bulletin and their wide-ranging character, as well as the large number of journalists involved in the preparation of this scheduled item, the network of correspondents and local studios in Elbląg and Ełk. The radio station is an important source of regional and local information. However, although the method of preparing the information for the bulletins may be described as easy on the ear, their choice is typified by a high degree of conventionalisation.
PL
Artykuł prezentuje zagadnienia związane z rolą obrazu w komunikacji rytualnej na przykładzie wieczornych wydań serwisów informacyjnych. Wybór tych audycji spowodowany jest ich popularnością. Celem pracy jest analiza wykorzystania wizualnej zawartości serwisów i ich roli w odbiorze informacji. Obrazy są też istotne w ramach rytualnej perspektywy komunikacji. Obraz wzmacnia przekaz werbalny i zwiększa możliwość oddziaływania na obiorców. W artykule postawiono kilka pytań. Jakie obrazy są wykorzystywane w relacjach reporterskich w serwisach? W jakim kontekście się pojawiają? Jakie obrazy wykorzystuje się w różnych typach informacji? Jaka jest relacja między werbalnym i wizualnym aspektem przekazu?
EN
The article presents some questions connected with the role of image in ritual communication based on the example of polish news bulletins. I focused my analyse on this kind of programme, because of its popularity. The aim of this research is to analyse the usage of visual content of news bulletins and its role in the perception of information. Images are also important from the perspective of ritual communication. They strengthen the verbal message and broaden the control mechanisms over the recipient. There are several question that can be asked here. What pictures are used to convey message? In what context they appear? How the usage of picture changes according to a kind of the presented information? What is the relation between verbal and visual message?
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