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Слова-бленды в газетных заголовках

100%
Miturska-Bojanowska J.
Studia Wschodniosłowiańskie
|
2021
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vol. 21
183-193
EN
In modern Russian, word blends can be found in fiction, journalism, advertising, as well as in scientific terminology and in everyday language. This study presents the press titles of the daily “Коммерсанть” (from 2020 and 40 issues from 2021; online version) in which lexical blends were used. Structural analysis shows that the dominant role in their construction is played by haplologic blends and blends based on tmesis (“matryoshka” words and quasi-tmesis words). An interesting procedure is the simultaneous transformation of precedent texts (substitution) and the use of word blends. Noun derivatives are most frequently represented in the entire illustrative material. Next to them we also find adjective, verb and adverb blends.
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On the use of surnames in Polish newspaper headlines

67%
Dacewicz L.
Acta onomastica
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2016
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vol. 56
62-75
EN
The present article discusses the frequency and function of surnames in newspaper headlines. Additionally, it signals the fact that the surname´s prestigious status as one of the personal rights has been continually threatened, and shows possible media contribution to this process. The article aims to address such issues as the characteristic features of the media language (mainly its colloquial character and a tendency to enhance the forcefulness of expression), surname as one of the personal rights, or surnames in the context of etiquette. Newspaper titles targeting broad audience such as „Gazeta Wyborcza“, „Gazeta Polska“, „Rzeczpospolita“, „Polityka“ etc. were the main source of linguistic material for analysis; the analysed press samples covered the period from February till June 2014. The proportion of surname-featuring headlines in the scrutinized newspapers and magazines seems to vary. This kind of headlines is most often employed by „Gazeta Wyborcza“ because well-known surnames are very effective attention-grabbers (the most frequently used surnames appeared to be Putin, Kaczyński, and Tusk).
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