Results found: 2

Search results

Search:
in the keywords: niche tourism

Sort By:

Limit search:

WARSAW-BERLIN HIGHWAY IMPACT ON THE DEVELOPMENT OF ENOTOURISM IN LUBUSKIE REGION

100%

Smogór J.

Studia Periegetica

2012

vol. 7

121-130

The aim of this article is to show the development of wine tourism in the Lubuskie Province in aspect of opening a highway Warsaw-Berlin. In this context the article presents the results of a survey conducted among vineyard owners concerning the opportunities, difficulties and prospects for the future. The first part characterizes all the vineyards, their development schemes and the so called SWOT analysis of wine tourism conducted in this area. The second part discusses the opportunities and threats of the local vineyards, and attempts to answer a question to what degree the newly built highway passing across the province will affect the development of wine tourism among Polish and foreign tourists. The research shows that for 94% of vineyard owners the highway will increase the influx of wine buffs to this part of the country. An opportunity also lies in combination of wine services with ecological ones, and convenient EU regulations. However, a certain threat is the lack of uniform state regulations, insufficient support and interest from local authorities at all levels regarding this type of niche tourism. In the Lubuskie Province, its wine tourism can e.g. contribute to the economic development, enhance the standard of living of the local people, as well as reduce unemployment. Consequently, with the development of tourist infrastructure, and much more money will be earmark for a promotion of this region both in Poland and abroad.

Identification of forms of tourism that create extraordinary customer experiences and recognition of these forms in scientific literature

100%

Gębarowski M.

Marketing i Rynek

2019

issue 9

26-33

Artykuł łączy marketing doświadczeń ze współczesnym trendem w turystyce, którym jest poszukiwanie przez turystów nowych form aktywności dostarczających im silnych przeżyć. Zamierzeniem autora było zidentyfikowanie tych form turystyki oraz określenie liczby odniesień do nich w literaturze naukowej w kontekście marketingu doświadczeń. Wyodrębniono jedenaście tematycznych obszarów zainteresowań klientów biur podróży, a w nich ponad pięćdziesiąt form uprawiania turystyki. Rozpoznania pozycji bibliograficznych pod kątem eksplorowania poszczególnych sposobów spędzania wolnego czasu – zarówno w wymiarze samych zjawisk, jak i z uwzględnieniem doświadczeń turystów – dokonano dla jednego, wybranego obszaru tematycznego. Skoncentrowano się na obszarze „historia” i przypisanych do niego następujących formach: turystyka archeologiczna, turystyka nostalgiczna, turystyka nagrobna, turystka stref wojennych, ciemna turystyka, turystyka łagrowa, turystka śladami komunizmu, turystyka pól bitewnych, turystyka dziedzictwa militarnego, turystyka atomowa. Przeprowadzone rozpoznanie pozwoliło sformułować dwa zasadnicze wnioski. Po pierwsze coraz większą popularność zyskują formy turystyki, które jeszcze do niedawna nie istniały lub były bardzo niszowe. Są one coraz częściej zamieszczane w ofertach biur podróży, co jest odpowiedzią na poszukiwanie przez współczesnych turystów wyjątkowych doświadczeń. Po drugie analiza zasobów wiodących baz publikacji naukowych wskazała, że rozpoznanie w literaturze poszczególnych form turystyki jest na zróżnicowanym poziomie – od szerszego zainteresowania po nikłe opisanie zjawisk. W kilku przypadkach zidentyfikowano luki badawcze – przy tematach, w których nie ma żadnych artykułów lub istnieją tylko pojedyncze prace naukowe prezentujące efekty rozważań teoretycznych oraz prac empirycznych łączących marketing doświadczeń ze wskazanymi formami turystyki.

This paper creates a link between experience marketing and a contemporary trend in tourism towards seeking new forms of activity that offer tourists unforgettable experiences. The author’s intention was to identify such forms of tourism and determine the number of references to chosen forms in scientific literature in the context of experience marketing. Eleven thematic areas of travel agency customers’ interest were proposed, with each of them containing more than fifty forms of tourism. The examination of bibliographical entries aimed at exploring different forms of leisure activities – with attention being focused on both the very phenomena and tourists’ experiences – was carried out with respect to one selected thematic area. Focus was given to the area of ‘history’ and the following forms classified under it: archaeological tourism, nostalgia tourism, tombstone tourism, war-zone tourism, dark tourism, gulag tourism, communist tourism, battlefield tourism, militarism heritage tourism, atomic tourism. The examination carried out led to two fundamental conclusions. First and foremost, those forms of tourism which until very recently have not been known or have been considered niche are becoming more and more popular now. The number of such activities being currently offered by travel agencies is on the rise, which is a response to contemporary tourists’ pursuit of unique experiences. Second, the analysis of resources available on top scientific publication databases demonstrated that the level of recognition of respective forms of tourism in literature is diversified – with some attracting considerable interest, and others receiving only scant attention. In several cases, research gaps were identified, relating to topics which have not been covered by any article or have been referred to only in a few scientific papers that present the results of theoretical discussions and empirical research showing close relationships between experience marketing and chosen forms of tourism.

Refine search results

1 Marketing i Rynek

1 Studia Periegetica

1 Gębarowski M.

1 Smogór J.

2 2019

Search results

WARSAW-BERLIN HIGHWAY IMPACT ON THE DEVELOPMENT OF ENOTOURISM IN LUBUSKIE REGION

Identification of forms of tourism that create extraordinary customer experiences and recognition of these forms in scientific literature