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Press Advertising and the Print Ad Market in the Interwar Period: the Views of Contemporary Specialist Press

100%
Bergmann O.
Rocznik Historii Prasy Polskiej
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2014
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vol. 17
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issue 3
EN
This article surveys the coverage of press advertising and the print ad market in Poland in the interwar period by leading Polish press analysts and advertising specialists who were also involved in the respective trade organizations. They were concerned about the economic condition of the press at large, the legal and technical problems of the print media, and the inadequate understanding of the importance of advertising by the majority of the publishers and the advertisers themselves. Critical analyses were often backed up suggestions how things might be improved to the benefit of the Polish economy
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Ogłoszenia zamieszczane w prasie warszawskiej (w latach 1729–1773) jako źródło informacji o bogatej ofercie wydawniczej literatury religijnej

100%
Chrobot A.
Studia Wschodniosłowiańskie
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2014
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vol. 14
323-330
EN
The majority of advertisements published in Warsaw newspapers and magazines in the years 1729–1773, which presented book publishing offers of the Jesuits and the Piarists, referred to religious books. There are mostly sermons, prayers and meditations. The advertisements, both long and short, always inform the reader about the subject of a given book (also the ones which include only a book’s title). Additionally, they give the name of the author or the translator, a publishing house and some information on where a book can be purchased. They are an excellent source of information regarding the need for religious literature. Frequently, they are the only evidence of books which have not survived until today. The also inform about the way in which books were published at that time, e.g. font or paper type.
3
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Хрысціянская пропаведзь як актыўны рытарычны жанр маўлення

67%
Шандроха Н.
Białorutenistyka Białostocka
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2014
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vol. 6
XX
Нона Шандроха - Гродна
PL
W artykule omówiono chrześcijańskie kazanie nie tylko jako typ wypowiedzi publicznej o treści religijno-dydaktycznej, ale przede wszystkim jako tekst oratorski i aktywny retoryczny gatunek wypowiedzi. Zwrócono uwagę na środki retoryczne dialogizacji wypowiedzi w tekście kaznodziejskim.
EN
In this article, the sermon is considered not only as a form of public speech and a text of religious and didactic content but primarily as an active oratorical and rhetorical speech genre. A major focus has been placed on rhetorical means of speech dialogization in the text of a sermon.
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