Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  older customers
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Starsi konsumenci na rynku dóbr i usług turystycznych

100%
Bałandynowicz-Panfil K., Uniwersytet Gdański I. H. Z.
Acta Universitatis Lodziensis. Folia Oeconomica
|
2013
|
vol. 291
EN
The aim of this paper is to analyze the impact of demographic processes, with emphasis on an ageing of consumers, on changes in the tourism goods and services market. Two dimensions are considered. First, challenges for tourism market in the perspective of the development (new products, high level of local and international competition). Second, are challenges connected with consumer behaviour changes in an ageing population. The growing importance of older buyers affect the need for intensive adjustment processes on the market and entrepreneurships level. The analysis of literature and statistical data confirmed increasing role of older consumers in tourism: growing purchasing power and greater awareness of consumption needs. New circumstances are significantly affecting the functioning of the tourism market, mainly in developing new products and services to adapt to changes on the demand side of the tourism market. The paper is a contribution to the further considerations of sensitivity of individual sectors in the relation to the demographic processes and consumer behaviour in ageing societies.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.