Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Poradnik Językowy

Authors help

  1. 1 Galilej C.

Years help

  1. 1 2022

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  online article
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Tendencja do hiperbolizacji w kreowaniu rzeczywistości we współczesnych tekstach kultury na przykładzie internetowych artykułów informacyjnych

100%
Galilej C.
Poradnik Językowy
|
2022
|
vol. 798
|
issue 9
10-27
EN
The subject matter of the analysis in this article is the phenomenon of hyperbolisation in mass media communication, which is often encountered in the public sphere. A hyperbola is a verbal construction (a rhetorical figure as well as a clue) with a special linguistic potential, often used for advertising, expressive, commentary, and ludic purposes. The impression of semantic excess and the process of creating the convention of the aesthetics of overstatement and exaggeration in the media message are ensured by specific linguistic means, including: appropriate types of lexis, phraseologisms, diverse metaphors, morphological measures, and a supra-linguistic context. It turns out that hyperbolisation is one of the linguistic determinants of mass culture. It makes the media message more attractive, strengthens its persuasive power, is emotional, fresh, and linguistically original. It also transmits certain values: cognitive, utilitarian, hedonistic, aesthetic, vital, ethical.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.