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EN
The main purpose of this study/paper is to get to know the attitudes, satisfaction, and academic performance of undergraduate students who participate in Blended Learning courses as well as their use of online communication tools. A quantitative and qualitative methodology of the collection and analysis of data (questionnaires, discussion groups and analysis of online communication) was used to understand how this new training method was developed in 334 undergraduate students. Students showed a positive attitude toward the internet and the method was presented as satisfactory for students and it appeared to increase academic performance. Results showed that the uses made by students in discussion forums were fundamentally focused on social and informal aspects.
EN
The reception of Benedict Anderson’s ideas was very fruitful in many disciplines, and his work provided key concepts that can now throw a clarifying light in some blurry matters. The expression “imagined community” has known a remarkable proliferation, a situation that led to both the formation of a research direction and to the perpetuation of a cliché. In this respect, my article pointed out some suggestive characteristics of virtual communities, explaining why the imagined community is a valuable subject for the theorists of new media. The impossibility to know in person all the members of a big community is just one factor that determines its imagined face. Moreover, the set of values and inner presuppositions that guide the members are important bricks in the construction of community. In my opinion, the virtual community is imagined as a multi-layered experience (technological, conversational, relational etc.). The dynamic of a virtual community contains the tension amongst these layers and the degree of its imagined side depends on multiple factors. In order to illustrate these aspects, I gave a brief example by analysing a Romanian virtual community, using the triad common language – temporality – high centers. In spite of its limitations, the perspectives offered by this concept are still useful for understanding the nature of online communities. Thus, the imagined community is a valuable set of beliefs and practices that underlie and bolster the effective meaning and functioning of the virtual communities.
EN
Sharing the notion of credibility as a dynamic construct within interaction, the paper traces the argumentative manoeuvers by which left- and right-wing users try to (de-)construct credibility within online-debates. Based on the concept of “Community of Practice”, the qualitative analysis combines cognitive as well as conversation analytic approaches to identity construction with typical far and extreme right argumentation schemes specified by critical discourse analysis.
EN
Communication via the Internet, regardless use of available tools, contributed significantly in reduced time of data flow and feedback reception. This is particularly important in case of companies with a complex structure and branches around the world. Information is available here for almost „at fingertips”, 24 hours a day, 7 days a week, regardless the time zone. Internet has also shortened the distance between message sender and recipient - in the form of direct information exchange (i.e. email exchange), as well as simplified the issue of indirect reach (i.e. via social networking sites or online campaigns). Although in literature of the subject many authors performed the analysis of mass communication models, but to no avail would seek for the flow chart strictly dedicated to the electronic exchange information. This article aims to present the model of online communication, drawing on best practices of mass communication and at the same time implementing components of the electronic promotion. The paper is also contributed to show the universality of such model application in the exchange of information within electronic means, which seems important in case of intercultural management.
Communication Today
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2017
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vol. 8
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issue 1
104–113
EN
The research article aims to describe the overall strategy of the experimental studies aiming to provide a thorough set of knowledge on social networks’ influence on the level of development of the Ukrainian youth’s civic activity. The author presents the results of her own theoretical and research reflection on the structure and characteristics of the civic activity associated with the Ukrainian youth. The proposed criteria, indicators and diagnostic techniques have led to an empirical research on the Ukrainian youth’s civic activity and its specifics. Firstly, the article refers to various theories and research materials by renowned scholars that reflect on the issue of social networking (social networks, their objectives and functioning in the online space, their impact on the personal development). Secondly, the research study aims to define and discuss the features of the social networks’ influence on the Ukrainian youth’s civic activity and its further development. The author also offers an overview of the level of the Ukrainian youth’s civic activity that, as the presented research results reveal, is high in case of the majority of the research participants. The issues related to the use of social networks by young Ukrainian people, i.e. the facts that explain their attitude to this form of communication are also addressed thoroughly, as well as the need for defining the role of social networks in the process of education. The results of the included correlation analysis suggest that the level of the Ukrainian young people’s civic activity and its further development are directly dependent on the use of online social networks. Many young Ukrainians who regularly use social networks are highly active in terms of the civic matters. The research results may help to effectively organise and implement various society-wide projects that would be aimed at the young people in Ukraine specifically.
EN
Current online communication disintegrates linear time and supports the simultaneous. Fast online communication also accelerates the ‘offline’ world – the world of business, transportation and so on. Thus, new temporal changes introduce disruption and desynchronisation of the old temporalities. The authors identify 4 risks caused by temporal desynchronisation: 1 – on the media level – desynchronisation between linear and simultaneous time. 2 – on the cognitive level – desynchronisation between fast time and limited cognitive capacity in humans. 3 – on the social level – desynchronisation between fast work time and slow time that we use for recreation, family life and so on. 4 – on the environmental level – desynchronisation between the fast economy and the slow regeneration of natural resources. The authors see a solution in antitemporalities, i.e. the ability to slow down fast time and switch between various time rhythms. However, we need to systematically learn how to use these anti-temporalities. The authors believe that the human mind needs quality cognitive training to be capable of slowing down and speeding up and thus switch efficiently between different time modes.
8
Content available remote

Aspects of Online Business Communication to Mass Media

75%
EN
This paper aims to identify the trends and characteristics of the online communication as well as challenges organizations have to cope with. The recent scientific literature and the results of several studies are reviewed.The research demonstrates that, besides other instruments intensively used in a company's online communication to media (online press releases, e-mails exchanged with journalists, blogs), organisations have to develop media sites in order to efficiently communicate with mass media representatives. Linked to a company site, this mini-site has to be not only an archive of press releases, but also a real instrument helping the journalists to develop their activity. There are evidenced significant differences between what the journalists want to find online and what the communication and public relations specialists consider useful to post on the organisation sites.The online communication to mass media is not a revolutionary concept anymore. The Internet advantages, from the easiness and quickness to post information to the permanent interactivity, have to be known and used by all public relations and communication specialists active within organisation. This is as important as understanding the challenges of the virtual environment: high interactivity and bilateral information exchange, increased freedom of action for the public, and "many-to-many" communication model.
Bohemistyka
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2020
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issue 4
503-530
EN
The author analyses two specific communicative events within the political discourse in the current work. The analysis involves a dialogue between two politicians who meet face to face in a TV studio and the subsequent communication taking place on the Internet after the dialogue was made public. The utilization of offensive communicative strategies is a typical feature in political media communication where a communicating party attacks the communication counterpart with the intention of challenging his/her positive face and emphasizing his/her negative character traits in front of potential voters, while at the same time emphasizing his/her own positive values. For this reason, the author analyses the individual strategies employed by politicians with this intention in a particular communicative event. The work provides an entire chapter dealing with strategies used by participants in an Internet discussion. In this case, the communication takes place among speakers who do not know each other, so the aim of the work is to investigate whether attacks against one’s face take place even in this kind of communication, and if so, what personality traits of the communicants are attacked.
EN
Since 2020, people have faced the challenge of constructing new visual modes of online workplace meetings, because we had to use our home for working communications purposes and as a new medium. Mediatisation of home involves redefining semiotic resources and communicational norms concerning the appearance of participants, the background, the use of camera and microphone. The results of the poll demonstrate that this redefining has two aspects: 1) the use of semiotic repertoire to transmit meaningful information about the self and own positions, attitudes, and roles in the communication; and 2) normalisation of own and others’ actions during online meetings from home. The results of the survey contribute to awareness of how the issue of private and working/corporate places is being debated. The author claims that technical aspects of online meetings are at the beginning of their ethical reconstruction, which would provide online workplace communications with new traditions and rules of use of camera and microphone as meaningful parts of the semiotic repertoire.
EN
The aim of the article is the linguistic analysis of the online hate that occurs within the context of the socioeconomic crisis caused by the coronavirus SARS-CoV-2 pandemic. The research material consists of the online comments posted below the articles on the pandemic. From among several hundreds of instances, those whose content referred to the politicians were selected and analyzed. The selection was made according to the criteria of content, form, language, and general evaluation. As a basis of the online haters actions the author adopted the desire to discharge aggression and the dichotomous understanding of reality. The results of the research demonstrated that conspiratorial view of the world is characteristic of the haters. Their comments are full of colloquialisms and vulgarisms, and their utterances often adopt a form of insults, accusations, threats, and deprecating acts. Furthermore, the haters’ language is characterized with the use of a variety of neologisms, which mostly are negatively biased.
PL
Celem artykułu jest analiza językowa hejtu internetowego występującego w kontekście kryzysu społeczno-gospodarczego wywołanego pandemią koronawirusa SARS-CoV-2. Materiał stanowią komentarze internetowe umieszczane pod artykułami dotyczącymi pandemii. Spośród grupy kilkuset przykładów wybrano i poddano analizie te, których treść odnosiła się do polityków. Podczas doboru materiału językowego zastosowano kryterium treści, formy, kryterium językowe oraz kryterium oceny ogólnej. Za podstawę działań internetowych nienawistników przyjęto chęć wyładowania agresji oraz dychotomiczne pojmowanie rzeczywistości. Badania pokazały, że dla hejterów charakterystyczne jest spiskowe widzenie świata. Ich komentarze przepełnione są potocyzmami i wulgaryzmami, a wypowiedzi często przyjmują formę obelg, zarzutów, gróźb i aktów deprecjonujących. Charakterystycznym elementem języka hejterów jest stosowanie różnorodnych neologizmów, które najczęściej są nacechowane ujemnie.
EN
This article is devoted to an analysis of the “hybrid neighborhood” phenomenon. Traditionally, a Soviet residential yard is presented in urban studies as the sphere of a neighbor’s active participation. The post-Soviet changes have significantly weakened the activities of neighbor communities; however, the spread of digital communication tools (social networks and messengers) has led to an increase in civic engagement in cities (new forms of neighboring communities are created, traditions of spending time together with neighbors revived, and individuals are actively involving in the struggle for their “place in the city”). The empirical materials that are analyzed reveal the features of neighbors interacting demonstrate the differences between “neighbor” and “civil” communication modes, define the role of online communities in local self-government, and practically implement the “right to the city.”
EN
In this publication the author presents the results of research carried out in the Internet space in order to obtain a typology of the reasons why modern women seek help on internet forums. The reader will find a description of the non-professional counselling and its mediated forms of media perspective. Users activity of internet forums has also been characterised as oscillating on a continuum "advisor - client". The author focuses on the presentation of the reasons why the users take the role of advisors and clients. Users emotional states have been analysed accompanying participation in online counselling process. The surveys results serving for this publication were based on an interview using online communication tools and content analysis. The conclusion of the study shows that the non-professional counselling conducted out with the use of online communication tools may serve as a support for professional individual counselling.
EN
Communication is one of the most natural processes that is constantly evolving in terms of tools. A large part of the communication process in the 21st century takes place on the Internet, and more and more new Internet tools imply changes in communication both between individual users and in B2C relationships. New technological and communication opportunities are also new challenges for building loyalty with the e-consumer. E-business has many tools that can facilitate that process and at the same time to distinguish a particular company from the competition. The article focuses on explaining modern tools for building relationships and loyalty on the Internet, such as content marketing, real-time marketing, mobile applications, social networking sites or video communication, and showing the benefits of their use in practice.
PL
Komunikacja to jeden z najbardziej naturalnych procesów, który stale ewoluuje pod kątem narzędzi. Duża część procesu komunikacji w XXI wieku przebiega w Internecie, a coraz to nowsze narzędzia internetowe wymuszają wprowadzenie zmian w komunikacji zarówno między użytkownikami indywidualnymi jak i w relacjach B2C. Nowe możliwości technologiczne oraz komunikacyjne to również nowe wyzwania dla budowania lojalności z e-konsumentem. E-biznes ma w tym celu do dyspozycji wiele narzędzi, które mogą ułatwić cały proces i zarazem wyróżnić konkretną firmę na tle konkurencji. Artykuł koncentruje się na wyjaśnieniu nowoczesnych narzędzi budowania relacji i lojalności w Internecie, takich jak content marketing, real-time marketing, aplikacje mobilne, portale społecznościowe czy też komunikacja video oraz wskazaniu korzyści z ich zastosowania w praktyce.
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