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EN
What makes consumers buy online? What kind of behavior is involved in this process? The emergence of the Internet as a medium and the possibility of making transactions online has led many consumers to start shopping this way. Online shoppers are guided in their decision making by certain conditions, factors of psychological nature, as well as in the real world. Consumer behavior in the online shopping process is highly dependent on marketing activities. The study summarized in this article presents the accompanying behavior when consumers shop online and the categories of goods, which they choose predominantly while shopping remotely. Nowadays, it is not enough to compete by price anymore. Consumers expect that an online retailer will take care of their needs at every stage of the purchasing process.
EN
This paper addresses issues related to the modelling of business processes. Firstly, we describe business processes and process management concepts, especially process modelling. Secondly, the essence of process modelling using BPMN notation is presented. Thirdly, in the empirical part of the paper, we propound an universal model of business processes for online shops. The paper concludes with a discussion of research findings and future works.
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